Content Marketing Manager, FreshBooks
+ Stock options
Cloud-based accounting software for SMBs
Open for applications
Cloud-based accounting software for SMBs
501-1000 employees
Open for applications
+ Stock options
501-1000 employees
Company mission
To reshape the world to suit the needs of self-employed professionals and their teams.
Role
Who you are
- 3+ years of experience in building content strategy and content creation
- Strong writing skills and the ability to create and shape verticalized messaging
- Experience executing on content for a variety of content types (e.g., blog posts, eBooks, case studies, video scripts, newsletters)
- Ability to conduct market, competitor and persona research to gather insights and assess market opportunities
- Proficiency in crafting compelling and effective value propositions and messaging
- Strong writing, communication, presentation development, and delivery skills
- Ability to work collaboratively across functional teams with varying levels of direct or indirect reporting structure
- Familiarity with Google Analytics, Google Suite, Jira/Confluence, WordPress, Ahrefs, Surfer, Airtable, etc
Desirable
- Writing accounting focused content or for an audience of accountants
What the job involves
- As a Content Marketing Manager, you will create on-brand copy and content across a number of media (long-form, blog, social, video, etc.) that drive results, challenge the status quo, and demonstrate empathy for the customer
- Reporting to the Senior Content Marketing Manager, you will use copywriting, content, social strategy, and execution to solve problems and identify opportunities in Marketing that are in service of the goals of the business
- You will be part of a multidisciplinary collaborative marketing team working together toward the same business and creative goals
- Learn, understand, and internalize who FreshBooks’ customers and potential FreshBooks’ customers (our market) are, what motivates their behaviors, and how to communicate with them through your deliverables
- Stay up to date in your field and with our competitive environment. What is going on with other businesses? What content marketing and social messaging are they putting out?
- Create assets including blog posts, case studies, eBooks, social media posts, newsletters, videos, infographics, and other thought leadership content to grow top-of-funnel leads and brand awareness
- Leverage search data, industry best practices, and SEO tools to inform strategy and develop the content calendar
- Ensure writing style and messaging are developed and maintained with a customer-centric point of view
- Advise content creators (freelancers) on brand consistency across content
- Assign and manage workflow of delivery with external freelancers
Our take
The need for owners to manage their business digitally has accelerated, and this has changed how small business owners work with bookkeepers and accountants. FreshBooks has built a cloud-based accounting software platform designed to make things like invoicing, expenses, payments, payroll and financial reporting easier for SMBs, and has served more than 30 million people in over 160 countries.
In 2021, the company hired over 100 employees and entered the Latin America market after acquiring Mexico-based e-invoicing company Facturama, in an effort to expand its audience in Spanish-speaking markets. The company has also seen significant growth of new customers.
FreshBooks used its 2021 capital to rocket boost sales and marketing, research and development, and undertake additional strategic acquisitions. Despite a planned IPO, Freshbook faced the pressures of 2022 and 23's financial crisis and cut 10% of its staff in March 23 as part of a bid to reach profitability by 2025. It expanded its partnership with Stripe in 2024 with an embedded payment product that will help in its path to profitability.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$80.8m
SERIES E
Jul 2017
$43m
SERIES B
Total funding: $153.8m
Company benefits
- 100% Employer Paid Health, Vision and Dental Benefit Premiums
- Employee Assistance Program
- Paid Volunteer & Innovation Days
- Onsite Massage, Gym, Yoga, Meditation & Shower Facilities
- Daily Breakfast, Snacks & Drinks
- Indoor Bike Storage & Repair Supplies
- Dog and Kid-Friendly Office
Company HQ
Junction Triangle, Toronto, ON
Leadership
Mike McDerment
(CEO)Co-founder and CEO of FreshBooks since 2003, and current Board Chair and Founder of Briza.
Salary benchmarks
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