Senior Marketing Manager, Instructure
$80-110k
Dynamic learning management platform
Be an early applicant
Dynamic learning management platform
1001+ employees
Be an early applicant
$80-110k
1001+ employees
Company mission
To elevate student success, amplify the power of teaching, and inspire everyone to learn together.
Role
Who you are
- The perfect candidate will have a multi-faceted marketing background and solid experience in field marketing and demand generation
- The ideal candidate is a self-starter with vision
- A generalist marketing background, including deep experience in field/ events/ webinars
- Experience in public sector/ government/ B2B marketing preferred
- A command of the funnel including
- Partnering with sales development and sales
- Funnel dynamics
- Pipeline coverage
- Lead generation
- Exceptional organizational skills and attention to detail
- Project management experience with the ability to manage multiple projects in various stages simultaneously
- A team player with the ability to communicate effectively with all levels of management
- Strong time management skills
- Ability to multitask and prioritize effectively
- Ability to manage budget and invoicing processes
- Proficiency in Google Suite, Salesforce and project management software like Asana
- Kindness and conscientiousness
- A good sense of humor :)
What the job involves
- As Senior Marketing Manager for Professional Learning, you will help to grow Instructure’s business in the corporate, government and not for profit sectors
- You will plan, run and report on campaigns and events that create meaningful engagements for our customers and prospective customers
- You will report to the VP of Professional Learning & Higher Education Marketing and work on a scrappy team that includes another Senior Marketing Manager who runs campaigns & content
- You’ll work hand-in-hand with many internal stakeholders across Instructure, including other marketing departments, Sales, Product Marketing, Customer Success, Sales Development, Finance, Operations, Community and more!
- Build the Professional Learning business through meaningful marketing:
- Support the Professional Learning business with excellent marketing campaigns and field experiences that translate into quality pipeline generation and progression
- Partner closely with the other Senior Marketing Manager who supports ProLearn to design, run and report on impactful multi-faceted campaigns
- Bring vision, strategy and ideas
- Manage and adhere to budget
- Generate sufficient quality pipeline for the sales team
- Lead our field strategy. Including:
- Owned events of various sizes and modalities (in person and virtual/webinars)
- Attended events / sponsorships
- Supporting the ProLearn presence at our largest customer event, InstructureCon
- Research, negotiate and secure sponsorships and venues for specific events assigned including hotels, vendors and other resources for the event project
- Responsible for:
- Overall project plan
- Event briefs
- Contracts
- Internal event comms
- Execute event plan including on-site support (travel required)
- Maintain and order event support materials
- Operational excellence in salesforce
- Post event meetings & continuous improvements
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build the digital learning environment that meets the unique challenges faced by their institution. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education and beyond. Much of Instructure's workforce is dedicated to R&D, which is unusual for a company of their size, and shows their focus on innovating.
Founded back in 2008, the company has claimed numerous successes, including going international and hitting the $1 billion market cap. It has made a number of acquisitions, most recently of Concentric Sky and LearnPlatform. The former saw Instructure incorporate Sky's "Badgr" into its ecosystem as "Canvas Badges", whereas the latter adds evidence-based insights to the platform - both cementing its commitment to building the education industry's most integrated teaching and learning platform to support lifelong learning.
Instructure was itself acquired in 2024 by KKR, which will support a broad-based equity ownership program for Instructure employees. This strategy is based on a strategy of employee ownership as a cause of stronger companies. The move is a promising one considering KKRs track record of acquired companies, but time will tell how Intructure fares.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Equity and 401k
- Medical, dental, disability, and life insurance
- HSA program, vision, voluntary life, and AD&D
- Tuition reimbursement
- Work-from-home flexibility and flex time off
- Gym club reimbursements and rewards-based fitness tracking
- Professional learning and career development opportunities, including Basecamp Employee Development Week!
- An innovative community of passionate educators and learners
Company values
- Openness - We’re open to new people, new ideas, and new opportunities. We strive to be collaborative in our projects, transparent about our intentions, and curious about how things work and how to make them better. Open minds open doors
- Relationships - We're all about building meaningful relationships based on trust, respect, and mutual success, whether they're peer-peer, teacher-student, manager-employee, or company-customer. People come first
- Equality - We aspire to offer an inclusive and welcoming culture, and we believe people deserve equal access to opportunities and resources. You can't have equality without equity
- Ownership - We're all accountable for excellence in our work and our actions, and we stand behind our products and services. Say. Do. Repeat
- Simplicity - Our software makes lifelong learning easier. We strive for clarity and ease of use across the board, from product design to communication to customer experience. Simpler is smarter
Company HQ
Cottonwood Heights, UT
Articles
Leadership
Steve Daly
(CEO, not founder)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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