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Applecart
Social graph platform for marketing
- 101-200 employees
- B2B
- Marketing
- Analytics
- Social
- SaaS
- Garment District, New York, NY
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Company mission
To provide the intelligence that sophisticated organizations use to power their strategy for winning over key decision makers.
Our take
Applecart uses publicly available data, both online and offline to build a map of real-world interpersonal relationships, which clients can leverage to run more rewarding advertising and marketing campaigns.
The company was founded on the ideal that social influence, or word of mouth, is the most impactful motivator. Thus, its social graph technology theoretically allows for more accurate targeted advertising than geo-fencing or demographic targeting.
Applecart started out on political campaigns, encouraging people to get involved in elections and boost low voter turnout. In the last few years however, the company has begun to move further into commercial work with the likes of Boeing, as well as nonprofits such as The Business Roundtable.
Interestingly, one of Applecart’s major backers, and now a board member, is Ari Emanuel, the CEO of Endeavor – an entertainment and media agency which owns the Ultimate Fighting Championship (UFC). While it’s not clear that the UFC is a customer of Applecart at present, this does give a strong indication of the level of clients that the company now has access to.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Applecart pays 75% contribution towards Medical, Dental and Vision
- 401(k) with 4% company match
- HSA and FSA
- OneMedical: On-demand primary care free to all employees whether you take our insurance or not!
- Health Advocate: Personal healthcare concierge
- Teladoc: Network of virtual healthcare providers
- Talkspace: Online mental health therapy
- Headspace: Full access to the meditation app
- Kindbody: Fertility & gynecology services
- Weekly happy hour and bagel breakfast
- 35 days of Paid Time Off: 20 vacation days, 10 personal days, 5 sick days
- 14 company holidays
- Bereavement leave
- 16 weeks of fully paid parental leave inclusive of birth and adoption for primary and secondary caregivers
- Frequent company-wide and team social events such as game nights, cooking classes, summer boat cruises, paint & sip, karaoke, escape the room, bowling, team dinners, baseball games, holiday parties and plenty more
- Stocked fridge of full of drinks and plenty of healthy (and less healthy) snacks
- Pre-tax commuter benefits
- $300 workstation budget to personalize your at-home or in-office space
- Hybrid in-office setup: we work from our office in midtown Manhattan every Tuesday - Thursday and give the option to work from anywhere on Monday and Friday
Funding (last 2 of 3 rounds)
Feb 2023
$10.4m
LATE VC
Jul 2018
$4.1m
EARLY VC
Total funding: $14.5m
Leadership
Matthew Kalmans
(Co-CEO)Forbes 30 under 30. Co-founded Applecart while an undergraduate student at the University of Pennsylvania.
Sacha Samotin
(Co-CEO)Forbes 30 under 30. Along with co-founder and co-CEO Matthew Kalmans, studied at the University of Pennsylvania, where Applecart was first launched.
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