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To make dogs as happy as they make us, because dogs and humans are better together.
0% employee growth in 12 months
The number of subscription model services has risen substantially over nearly a decade, and the hassle-free, customizable model makes it a smart fit for pet services. BARK, previously BarkBox, is a subscription company working with retail giants like Amazon, Target, and PetSmart to leverage this trend, delivering monthly boxes of dog products to pet owners.
The recession-resistant nature of the pet sector has made BARK an attractive investment prospect. However, numerous like-for-like US competitors have enjoyed the same market benefits, and whilst BARK's big-name retail partnerships are likely to keep it ahead, at some point it may need to consider more decisive ways of distinguishing themselves from competitors.
However, the company has has leveraged these advantages into material gains. Further, after a minor rebrand and the launch of BARK food, its own dog food brand, they seem well-placed to continue ahead of the pack. The company also launched two marketing email campaigns in January 2023 for its lately Durable Dental Chew product launch and launched SMS in July 2022; these have been tangible efforts to keep its subscribers long term.
Steph
Company Specialist at Welcome to the Jungle
Dec 2016
$60m
SERIES C
May 2016
$60m
SERIES C
This company has top investors
Matt Meeker
(Co-founder & Executive Chairman)Matt worked as an Account Director at i-traffic from 1998-2000 before co-founding Meetup.com and working as an Advisor for OpenSky. He co-founded BARK - BarkBox's parent company - in October 2011, serving as CEO until September- when he became Executive Chairman.
Henrik Werdelin
(Co-founder)Henrik started his career at the BBC before co-founding Tripledash, Prehype, and serving on the Board of Issuu. In October 2011, he co-founded BARK with Matt and Carly.
Carly Strife
(Co-founder)After 3 years at Deloitte as a Senior Valuation Associate, Carly worked for Uber for a year in Operations. She left this role to co-found BARK in October 2011, and has also been a Partner of Ambush Capital since January 2018.
People, HR, Recruitment
Sales & Account Management