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G2
Review site for business software & services
- 501-1000 employees
- B2B
- Marketplace
- Analytics
- Data Sharing
- Chicago Loop, Chicago, IL
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Company mission
To make trust a central part of the digital transformation.
Few candidates hear
back within 2 weeks
53% employee growth in 12 months
Our take
G2 helps companies to compare the best business software and services based on user ratings and social data. Its rise emphasizes just how fragmented and competitive the market is for business software today, and how a company that provides a way to navigate through all the confusion has a very good shot at building a lucrative business.
The company is part of a large group that have sprung up online to provide reviews and competitive analysis of various software products. However, unlike many others, G2 doesn't use an affiliate revenue model -where revenue is earned through advertisement and clicks. G2 instead uses a similar model to Glassdoor, striving for authenticity and credibility.
This approach has seen the site rise in popularity as it delivers reviews and analytics to make navigating the software landscape less complex for businesses and their teams.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- 22 days holiday (excl. bank holidays)
- Work from home opportunities
Company values
- Performance – Because this is where it all starts. We all have to do our jobs well
- Entrepreneurship – Because as we grow, we need to strive to improve every single day
- Authenticity – Because all of our reviews are 100% real. And so is the way we communicate internally
- Kindness – Because we believe doing great work starts with compassion and heart
Funding (last 2 of 7 rounds)
Jun 2021
$157m
SERIES D
Oct 2018
$55m
SERIES C
Total funding: $257.6m
This company has top investors
Leadership
Godard Abel
(Co-Founder & CEO)Previously founded and led BigMachines, a leading SaaS CPQ company.
Tim Handorf
(Co-Founder & Head of G2 Labs)Before G2, served as a Vice President of Product Management at BigMachines.
Mike Wheeler
(CTO)Came to G2 from TapJoy, where they helped to launch a mobile web product to an audience of more than 3 million users.
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