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G2
Business software and services reviews
- 1001+ employees
- B2B
- Marketplace
- Internal tools
- Analytics
- Chicago Loop, Chicago, IL
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Company mission
G2's mission is to make trust a central part of the digital transformation.
Some candidates hear
back within 2 weeks
53% employee growth in 12 months
Our take
G2 helps companies to compare the best business software and services based on user ratings and social data. Its rise emphasizes just how fragmented and competitive the market is for business software today, and how a company that provides a way to navigate through all the confusion has a very good shot at building a lucrative business.
Fundamentally, a vertical search engine that actually works and which can fill a gap in the market has massive potential, despite the dominance of Google and Amazon in so many areas of search and online commerce.
G2 Crowd is part of a large group of organisations that have sprung up online that provide reviews and competitive analysis of various software products. However, unlike many others G2 doesn't use an affiliate revenue model where revenue is earned through advertisement and clicks. G2 instead uses a similar model to Glassdoor, striving for authenticity and credibility.
The other area where G2 Crowd is hoping to build out its business is in areas of analytics and research — competing against the likes of Forrester, Gartner and IDC for profiles and sector analysis.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- 22 days holiday (excl. bank holidays)
- Work from home opportunities
Company values
- Performance – Because this is where it all starts. We all have to do our jobs well.
- Entrepreneurship – Because as we grow, we need to strive to improve every single day
- Authenticity – Because all of our reviews are 100% real. And so is the way we communicate internally
- Kindness – Because we believe doing great work starts with compassion and heart
Funding (last 2 of 7 rounds)
Jun 2021
$157m
SERIES D
Oct 2018
$55m
SERIES C
Total funding: $257.6m
This company has top investors
Leadership
Godard Abel
(CEO)Proven entrepreneur and the co-founder and CEO of G2.com. Previously founded and led BigMachines, a leading SaaS CPQ company, which as CEO grew profitably from scratch leading to its acquisition in 2013 for over $400M.
Tim Handorf
(Head of G2 Labs)Before G2, served as a Vice President of Product Management at BigMachines, Inc. Led BigMachines's product management team and was responsible for setting its product direction.
Mike Wheeler
(CTO)Hardcore VIM power-user, whose weapons of choice include closure, lazy instantiation, and promises. Came to G2Crowd from TapJoy, where they helped to launch a mobile web product to an audience of more than 3 million users.
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