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Heetch's misison is to make mobility more inclusive and more responsible.
Heetch is looking to carve out its own niche in the ride-sharing industry, and taking on Uber is no small feat. They’ve been laying down a strong service and reputational foundation, though. For drivers, Heetch only take a 15% commission to Uber’s 25%, and don’t use driver ratings as a way of reporting problems; for customers, rides are cheaper than an UberX, and are designed to have a younger, funner feel.
So how well is this strategy working? Well, Heetch is second behind Uber in France, and has spread to a couple of neighbouring countries like Belgium and Italy. Predominantly, however, their expansion is focused on francophone regions in Africa like Algeria, Cameroon, Senegal, and the Ivory Coast.
This could prove a smart move, as Uber has yet to dominate many of the African markets thanks to smaller companies offering locally tailored, and more effective competing services. These same problems are likely to plague Heetch, too, but with the leader off their top spot, there may be more room to manoeuvre.
Freddie
Company Specialist at Welcome to the Jungle
Nov 2019
$4m
SERIES B
May 2019
$38m
SERIES B
This company has top investors
Teddy Pellerin
(CEO)Has experience in project management from Sun'R and Nature Energies, and worked as a Sales Manager at Mydeal.ma.
Mathieu Jacob
(CPO)Worked as a process engineer with Hager Group, before moving on to be a Senior Consultant with eleven.