MadHive
Advertising solution leveraging cryptography and machine learning
- 201-500 employees
- B2B
- Artificial Intelligence
- Enterprise
- Big data
- SaaS
- Advertising
- Video
- Tribeca, New York, NY
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Company mission
To take complex, cutting-edge technology and turn it into intuitive, easy-to-use solutions that empower local media buyers.
36% employee growth in 12 months
Our take
The rise in streaming content has revolutionized digital advertising, offering advertisers the potential for more precise campaign calibration. However, alongside this opportunity come new challenges such as consumer overload, ad fraud, and data privacy concerns, compounded by the need to integrate with traditional linear television. Navigating these complexities requires a comprehensive solution, and that's where MadHive steps in.
Utilizing AI technology, MadHive's video ad software suite tackles these challenges head-on. It intelligently identifies optimal ad placements, manages ad frequency to prevent saturation, and gauges consumer intent across various platforms including web, mobile, and TV. This capability allows advertisers to execute nationwide campaigns with pinpoint local targeting - a remarkable achievement in the dynamic digital content landscape.
Unsurprisingly, MadHive boasts an impressive client roster, boasting a 95% renewal rate with major names like Fox, McAfee, and Tegna Premion. This consistent satisfaction has propelled MadHive to expand its offering into critical areas such as data privacy. For instance, its $100M contract with Google Cloud not only enhances its security measures but also equips it with capabilities that smaller competitors will struggle to match.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- 401(K) Matching
- Company Equity
- Retirement Plans
- Performance Bonuses
- Competitive Pay
- 100% Company-Covered Health Insurance
- Dental Benefits
- Vision Benefits
- Generous Maternity and Paternity Leave
- Paid Holidays
- Unlimited Vacation
- Free Lunch In-Office
- Commuter Benefits
Funding (last 2 of 3 rounds)
Jun 2023
$300m
LATE VC
Aug 2018
$3m
EARLY VC
Total funding: $306.4m
Leadership
Jim Wilson
(CEO)Prior to joining Madhive in 2024, Jim was the CEO of North America for Talon.
Thomas Tidgwell
(CFO)Prior to joining Madhive in 2021, Thomas was a VP of Corporate Development & FP&A at WarnerMedia.
Jobs (5)
Software Engineering
People, HR, Recruitment
Sales & Account Management