See other companies on Welcome to the Jungle
MadHive
Advertising solution leveraging cryptography and machine learning
- 101-200 employees
- B2B
- Artificial Intelligence
- Enterprise
- Big data
- SaaS
- Advertising
- Video
- Tribeca, New York, NY
Jump to section
Company mission
To empower our clients to create enduring relationships with consumers through maximum-fidelity, TV-first technology that elevates media, embodies relentless innovation, and ensures unrivalled revenue acceleration.
Our take
The rise in streaming content has revolutionized digital advertising, offering advertisers the potential for more precise campaign calibration. However, alongside this opportunity come new challenges such as consumer overload, ad fraud, and data privacy concerns, compounded by the need to integrate with traditional linear television. Navigating these complexities requires a comprehensive solution, and that's where MadHive steps in.
Utilizing AI echnology, MadHive's video ad software suite tackles these challenges head-on. It intelligently identifies optimal ad placements, manages ad frequency to prevent saturation, and gauges consumer intent across various platforms including web, mobile, and TV. This capability allows advertisers to execute nationwide campaigns with pinpoint local targeting - a remarkable achievement in the dynamic digital content landscape.
Unsurprisingly, MadHive boasts an impressive client roster, boasting a 95% renewal rate with major names like Fox, McAfee, and Tegna Premion. This consistent satisfaction has propelled MadHive to expand its offering into critical areas such as data privacy. For instance, its $100M contract with Google Cloud not only enhances its security measures but also equips it with capabilities that smaller competitors will struggle to match.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Company Equity
- Retirement Plans
- Performance Bonuses
- $1,000 Home Office Stipend
- Free Lunch In-Office
- Commuter Benefits
- 100% Company-Covered Health Insurance
- Dental Benefits
- Unlimited Vacation
- Vision Benefits
- Generous Maternity and Paternity Leave
- $10k Towards Family Forming Benefits
- Paid Holidays
- 401(k) Matching
Company values
- Make Maverick Moves - Risk takers. Bold leaders. Boundless thinkers. We value talent over experience and celebrate courageous decisions
- Deliver The Good - It’s not enough to be great on the job; we have to be gracious within our communities. So we step up, get out, and make waves
- Hero Your Partners - Strong opinions loosely held — that’s how we lead with empathy and expertise. Humility and honesty. We’re reliable teammates, here for the “we,” not the “me"
Funding (last 2 of 3 rounds)
Jun 2023
$300m
LATE VC
Aug 2018
$3m
EARLY VC
Total funding: $306.4m
Leadership
Adam Helfgott
(Founder)Previously CTO at Metrofunk, before co-founding Lookbooks Media, and serving on the Advisory Board to Blockdaemon. Is also a Project Lead at MAD Network.