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Motatos
Online sustainable food store
- 1-20 employees
- B2C
- Sustainability
- Food
- Delivery
- eCommerce
- Westminster, London, UK
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Company mission
To eradicate food waste and waste in general.
Our take
About one third of food produced in the world winds up in landfills. Much of this is due to marketing - seasonal packaging and short best before dates mean that the food is still completely edible, but wholesalers are unable to sell it in stores which means it will go unused. Enter Motatos, a Swedish startup which swoops in, buys up the produce, and retails it online at a discount to environmentally conscious (and thrifty) customers.
Motatos positions itself as a rival to high street chains such as Aldi and LidL, and claims to offer up to a 60% discount over its brick and mortar competitors. While customers may be reluctant to purchase discarded food even at a discount, Motatos banks on the brand recognition of its household name products to ensure trust with its users, and its careful price tracking and daily offerings serve to make its prices irresistible.
Having secured funding in a Series D investment round, Motatos has recently expanded to the United Kingdom, opening its online store in late 2022. This is a watershed moment for the company, as although it has been operating since 2014 in the Nordic region and Germany this is its first large international expansion. If it is successful in this bid it has plans to take the business global in the near future.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- 💪 Entrepreneurial journey: Entrepreneurial experience in a well-financed company with very ambitious growth plans. Plenty of room for personal growth.
- ♻️ Have real impact: A unique opportunity to work hands on to reduce food waste.
- 👫 The best colleagues available: We are a dedicated team that work towards a common goal. We have fun together and learn from each other. Everyday.
Company values
- ♻️ Commitment : Reducing food waste is the core purpose of everything we do. Become a part of our dedicated community of employees, customers, suppliers and partners who proudly put the focus on the food waste issue.
- 💪 Courage: We are pioneers and innovators who move quickly. By choosing paths that no one else has taken, we build a company with an attractive offer that makes a difference.
- ❤️ Heart: We at Matsmart-Motatos are genuinely passionate about what we do and care about each other and our customers. We give everyone the opportunity to make environmentally conscious food choices, regardless of wallet size and in a simple and fun way.
Leadership
Karl Andersson
(Co-founder & CEO)Was Founder of Getonboard and Managing Director at Timefish and Generate Sweden.
Ulf Skagerström
(Co-founder)Also founded PIER17 and co-founded Getonboard and Generate Sweden. Was previously Business Development Manager at Expressen.