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Novel
Web3-enabled eCommerce engines
- 21-100 employees
- B2B
- Blockchain
- Consumer Goods
- No-Code
- eCommerce
- Web 3.0
- Midtown South, New York, NY
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Company mission
Novel's mission is to create Web3 for everyone.
Few candidates hear
back within 2 weeks
17% employee growth in 12 months
Our take
We’ve seen a slew of major brands jumping into the NFT market over recent months. It’s not just a question of latching on to the most recent buzzy thing: NFTs, as part of Web3 more broadly, are being seen by marketers as a way to draw in younger consumers, foster brand communities, and encourage brand loyalty - all key aspects of maintaining a successful DTC business. Novel is hoping to make this business opportunity more accessible, through a no-code platform designed to help more commerce brands design, launch, and profit from NFTs.
The platform launched on Shopify in early 2022, intending to make the NFT experience as seamless as the shopping experience digital consumers are currently used to. It uses the eco-friendly Polygon platform to keep gas fees and transaction speeds low.
All in all, it’s a feature-rich platform that looks set to deliver on its easy-use promises. Much will depend on how far and how fast consumers and brands are willing to commit to NFTs as part of the commerce experience - and whilst this seems likely, fluctuations in the still-precarious NFT market mean it’s no guarantee. Nevertheless, Novel is offering a new and comprehensive service, and could see good growth in the market takes off.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Shared financial success: Competitive salaries and stock options create a workplace where everyone wins, together
- Comprehensive healthcare: Including medical, dental and vision plans for you and your family
- Professional development: Learning never stops. Get reimbursed for professional development and learn from the best with regular tech talks
- Work from anywhere: A hybrid workspace let’s you work from the office, home, the beach - you name it
Company values
- Remote Friendly: Novel is headquartered in New York, New York and has a remote friendly culture - supporting employees throughout the US
- True Ownership: We value an ownership mindset where team members are trusted and empowered to own their area of responsibility and expertise
- Inclusive Culture: We value diverse perspectives and foster a culture where every employee feels respected and appreciated as they come
Funding (1 round)
Apr 2022
$6m
SEED
Total funding: $6m
This company has top investors
Leadership
Roger Beaman
(CEO)Previously a software engineer at Shutterstock, Goldman Sachs, then Reonomy. Went on to found DTC subscription experience creation company smartrr.
Anna Merzi
(COO)Previously a fellow at young entrepreneur program Kairos, then co-founded AlgoPay- the creator of DTC debit cards for MENA digital consumers.
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Jobs (5)
Software Engineering
Design
Sales & Account Management