Quantcast
Audience insights & real-time advertising
- 501-1000 employees
- B2B
- Enterprise
- Marketing
- Publishing
- Analytics
- SaaS
- Advertising
- Automation
- Yerba Buena, San Francisco, CA
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Company mission
To elevate the best of machine learning and human thinking to optimize advertising for better outcomes.
-20% employee growth in 12 months
Our take
Third-party cookies are on the out following Google’s announcement they will no longer be allowed on Chrome. This has dealt a blow to advertisers, who are now looking for alternative ways of targeting potential customers. Quantcast is one of the companies offering a promising alternative, using AI-driven technology to facilitate advertising based on internet traffic.
This has given Quantcast a new and unexpected injection of interest. Moreover, this long run-up has given them time to develop a product with unparalleled data accuracy and a rich raft of features that puts it head-to-head with Google Analytics.
They are also ahead of the pack in adopting a privacy-first approach, including the appointment of new Chief Privacy Officer Min-Jae Lee. With privacy regulations currently disjointed but developing fast, this appointment will help Quantcast stay a leading and trusted organization in the field.
The company was boosted by an acquisition in 2023 from mobile-first tech giant InMobi. Quantcast has remained focused on the development and launching of new leading AI-driven products since then. If Quantcast can continue to deliver innovative capabilities, and inspire client confidence with its regulatory compliance, it is well insulated against the sector-wide changes anticipated over the years ahead.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (last 2 of 4 rounds)
Nov 2011
$8m
SERIES C
Jan 2010
$31.6m
SERIES C
Total funding: $65.3m
This company has top investors
Leadership
Konrad Feldman
(CEO)Prior to co-founding Quantcast, Feldman co-founded Searchspace (now Fortent). Prior to Searchspace, Feldman was a Research Fellow in the Intelligent Systems Laboratory at University College London.