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Yoto

Interactive audio platform for kids

Yoto logo
101-200 employees
  • B2C
  • Retail
  • Education
  • Toys
  • Entertainment
  • Kids
  • D2C
  • eCommerce
Somers Town, London, UK

Company mission

To help parents inspire the next generation of independent, creative minds.

Top investors

Few candidates hear
back within 2 weeks

52% female employees

42% employee growth in 12 months

Our take

A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.

Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.

Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
  • A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
  • Yoto player and starter pack of cards
  • 24/7 Employee Assistance Programme (EAP)
  • 2x volunteer days a year
  • Family-friendly leave
  • Company socials and celebrations, including our annual Yoto Fest
  • Your birthday off

Funding (last 2 of 3 rounds)

Jun 2024

$23m

ANGEL

May 2021

$17m

SERIES A

Total funding: $43.1m

This company has top investors

Leadership

They have extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, they have also been a board member and investor for Pimoroni.

Filip Denker

(Co-Founder)

They co-founded Yoto alongside Ben in 2017.

Diversity, Equity & Inclusion at Yoto

  • At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated. We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.

Endorsements

All

Flexible working (4)

Intelligent people (2)

Growing fast (2)

Meaningful work (1)

Nice people (1)

People of all backgrounds are welcomed (1)

Team energy (1)

Focus on employee wellbeing (1)

Family friendly (1)

Innovative product (1)

Jobs (5)

All locations

Software Engineering