iSpot.tv
Real-time TV advertisement analytics platform
- 201-500 employees
- B2B
- Marketing
- Analytics
- Digital Media
- SaaS
- Advertising
- West Lake Sammamish, Bellevue, WA
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Company mission
To unify ad measurement across creative, audience and outcomes to drive optimal video advertising performance for our customers.
4% employee growth in 12 months
Our take
New streaming platforms and CTV provide novel data that shows great potential to improve advertising engagement. However, information such as how many times an ad was aired and watched, whether viewers were captivated, and how relevant it is to their viewing preferences can still be difficult to access.
iSpot.tv provides an ad measurement platform for TV, streaming platforms, and DSPs, allowing businesses to measure the success of their marketing campaigns in real time to fuel rapid optimization. The platform provides information such as brand recognition, purchase intent, likeability, and audience relevance, allowing businesses to benchmark this information against competitors to reduce wasted advertising spend and increase impressions. Over $500 billion of ad spend has been measured on the platform with almost 40 billion conversions attributed to iSpot.tv's service.
Whilst other marketing platforms are tackling similar obstacles to iSpot.tv, the company uniquely categorizes its data into insights that are easily understood and comparable relative to competitors. Furthermore, the company has ensured that its services are integrated with other 300 major streaming platforms and DSPs, futureproofing itself for the new wave of TV viewers.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Healthcare: iSport offers two medical and dental plans for employees and their dependents as well as vision insurance. Employees may elect comprehensive individual coverage for medial, dental and vision for only $35/month
- Equity: Stock options are awarded upon hire. Additional grants may be rewarded during the compensation planning cycles
- Financial Wellbeing: iSport offers 401(k) and Roth 401(k) with a discretionary employer annual match. A tax advising benefit is offered via Carta. Short and long-term disability coverage and Life and AD&D insurance are also offered
- Health & Wellbeing: Virtual wellness classes, company wide wellness challenges, onsite health fair, as well as employee assistance program (EAP) are all offered as a way of supporting your health and wellbeing
- Tuition Reimbursement: Unlimited access to a comprehensive learning platform and tuition reimbursement to help advance your career at iSpot
Funding (last 2 of 5 rounds)
Apr 2022
$325m
GROWTH EQUITY VC
Sep 2018
$30m
SERIES C
Total funding: $382.8m
This company has top investors
Leadership
Sean Muller
(Founder & CEO)Experience as CTO and Vice President of Product Development for eNom, Inc. Was also COO of MediaNet Digital, Inc. from 2008 to 2011.
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