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iSpot.tv's mission is to transform the TV advertising industry to focus on business outcomes, so that advertisers can more effectively justify and optimize their investments.
New streaming platforms and CTV provide novel data that shows great potential to improve advertising engagement. However, accessing information such as how many times an ad was aired and watched, whether viewers were captivated, and how relevant it is to their viewing preferences can still be difficult to access.
iSpot.tv provides an ad measurement platform for TV, streaming platforms, and DSPs, allowing businesses to measure the success of their marketing campaigns in real-time to fuel rapid optimization. The platform provides information such as brand recognition, purchase intent, likeability, and audience relevance, allowing businesses to benchmark this information against competitors to reduce wasted advertising spend and increase impressions. Over $500 billion of ad spend has been measured on the platform with almost 40 billion conversions attributed to iSpot.tv's service.
Whilst other marketing platforms are tackling similar obstacles to iSpot.tv, the company uniquely categorizes its data into insights that are easily understood and comparable relative to competitors. Furthermore, the company has ensured that its services are integrated with other 300 major streaming platforms and DSPs, futureproofing itself for the new wave of TV viewers.
Steph
Company Specialist at Welcome to the Jungle
Apr 2022
$325m
GROWTH EQUITY VC
Sep 2018
$30m
SERIES C
This company has top investors
Sean Muller
(CEO)Experience as CTO and Vice President of Product Development for eNom, Inc. Was also COO of MediaNet Digital, Inc. from 2008 to 2011.
Software Engineering