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iSpot.tv
Real-time TV advertisement analytics platform
- 201-500 employees
- B2B
- Marketing
- Analytics
- Digital Media
- SaaS
- Advertising
- West Lake Sammamish, Bellevue, WA
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Company mission
iSpot.tv's mission is to transform the TV advertising industry to focus on business outcomes, so that advertisers can more effectively justify and optimize their investments.
Our take
New streaming platforms and CTV provide novel data that shows great potential to improve advertising engagement. However, accessing information such as how many times an ad was aired and watched, whether viewers were captivated, and how relevant it is to their viewing preferences can still be difficult to access.
iSpot.tv provides an ad measurement platform for TV, streaming platforms, and DSPs, allowing businesses to measure the success of their marketing campaigns in real-time to fuel rapid optimization. The platform provides information such as brand recognition, purchase intent, likeability, and audience relevance, allowing businesses to benchmark this information against competitors to reduce wasted advertising spend and increase impressions. Over $500 billion of ad spend has been measured on the platform with almost 40 billion conversions attributed to iSpot.tv's service.
Whilst other marketing platforms are tackling similar obstacles to iSpot.tv, the company uniquely categorizes its data into insights that are easily understood and comparable relative to competitors. Furthermore, the company has ensured that its services are integrated with other 300 major streaming platforms and DSPs, futureproofing itself for the new wave of TV viewers.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Employee Wellness - Take advantage of our monthly massages, wellness rooms and discounted gym membership
- Medical Coverage - Fully paid medical, dental and vision coverage for all employees, with 50% coverage for dependents
- Life & Disability Insurance - Short and long-term disability coverage, supplemental life and AD&D Insurance
- Flexible Paid Time Off - Flexible working arrangements, generous vacation & sick time policy, paid holidays and parental leave
- Commuter Benefits - Free parking or public transportation credits for all locations
- Free Food & Drink - Our kitchens are stocked with drinks, snacks and morning treats for nearly every day of the week
- 401k Options - Prepare for your future with our 401(k) or Roth offerings
Funding (last 2 of 5 rounds)
Apr 2022
$325m
GROWTH EQUITY VC
Sep 2018
$30m
SERIES C
Total funding: $382.8m
This company has top investors
Leadership
Sean Muller
(CEO)Experience as CTO and Vice President of Product Development for eNom, Inc. Was also COO of MediaNet Digital, Inc. from 2008 to 2011.
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