Onboarding Specialist, Fresha

The company has taken a different approach compared to rivals in the salon management space. Rather than charging monthly, its software is free to use, and charges when a booking is made through the system. Fresha's platform also offers a range of financial products such as point-of-sale, customer records management and marketing automation, making it an appealing option for salon operators. This has allowed the company to swiftly build a network of merchants for its marketplace, and collate over 110,000 partner businesses processing over 1 billion appointments booked to date. The marketplace also creates revenue potential for partner companies through its online bookings, building integrations with social media brands like Instagram and Facebook.

Now that Fresha has solved the chicken-and-egg problem of starting a marketplace, it is using its market position to scale quickly. It now has 100,000 partner venues and is working within 120 countries. Between 2021 and 2023, it enjoyed 190% growth in its global bookings.