Office located in Needham, MA
Plant-based meal & ingredient delivery service
Be an early applicant
Plant-based meal & ingredient delivery service
101-200 employees
Be an early applicant
Office located in Needham, MA
101-200 employees
Purple Carrot is on a mission to empower people to eat more plants.
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Purple Carrot is on a mission to empower people to eat more plants.
7% employee growth in 12 months
Vegetarian, vegan, and other plant-based diets are becoming increasingly popular, but following through with changing eating habits can be difficult for many people. Plant-based diets generally require more ingredients, more food preparation, and more recipe research, preventing a lot of people from making the dietary change.
Purple Carrot provides a weekly subscription delivery service of plant-based food, consisting of both pre-cooked meal boxes and ready-to-cook ingredient boxes, empowering people to make this change with less of the fuss. The company has focused on ensuring that its products are high-protein and gluten-free, as well as fully recyclable and sourced sustainably.
Whilst other meal box delivery services provide vegetarian and vegan options, Purple Carrot has recognized how plant-based diets are currently trending, filling a gap in the market with its plant-first products. The company has also taken a uniquely flexible approach to box meals - with options for those who want to cook, who want their meals pre-cooked, and who want varying portion sizes and categories each week - which should help it stand out in the relatively crowded space.
Kirsty
Company Specialist at Welcome to the Jungle
May 2018
$4m
EARLY VC
Dec 2015
$3.8m
EARLY VC
Rishi Bhatia
(CEO, not founder)Guest Lecturer at the MIT Sloan School of Management. Former CTO and Head of Product Management at Saylent and at Intygral.