Sales Associate, Warby Parker

Going up against Luxottica was no easy feat. They are the name behind Ray-Ban, Oakley, and Persol, as well as licence holders with Chanel, Dolce & Gabbana, Armani, and many more. However, by circumventing traditional manufacturing methods, using in-house design, and engaging with customers directly, Warby Parker was able to provide high-quality and good-looking prescription glasses at a fraction of the cost.

The company's retail category disruption has led to it being one of the most successful direct-to-consumer brands of the early 21st century. Late 2021 saw Warby Parker debut an initial public offering (IPO), giving it the liquidity for the 10% footprint increase without stressing cash flow. Since then, it has found continued success and made a number of fund raises and high-profile collaborations to raise brand awareness and bring its affordable, stylish glasses to even more consumers.