Product Marketing Manager, Coda
$100-180k
+ Equity
Collaborative online documents
Open for applications
Collaborative online documents
201-500 employees
Open for applications
$100-180k
+ Equity
201-500 employees
Company mission
To bring words, data, and teams together.
Role
Who you are
- You're an authentic maker to tell Coda's story, who loves productivity tools, and learning the ins and outs of how a product works
- You have 7+ years of marketing experience, with 3+ years of experience positioning B2B enterprise SaaS solutions
- You're a natural organizer on your teams ー well versed in the art of working collaboratively
- You have experience creating compelling content and messaging
What the job involves
- We are looking for an experienced Product Marketing Manager to join our squad and translate what can seem like technically-complex magic into clear, accessible value for our growing community of enterprise customers, users, and decision makers
- You will focus on our enterprise features—including turning strategic insights into GTM strategies (pricing, packaging, positioning, and value storytelling) that drive marketing metrics and high quality sales conversations
- As a partner to every organization within Coda focused on continually improving the product experience, you’ll engage in meaningful inbound research with our customers and market, and drive alignment across go-to-market, product, design, and engineering teams
- You’ll demonstrate go-to-market finesse in positioning, messaging, and timing, while helping Coda connect with new audiences
- You will report to the Head of Brand
- Position Coda to win in a broad market context, amongst a diverse list of competitors in a variety of audiences
- Develop a deep understanding of enterprise customer and decision-maker personas, pain points, and use cases to inform product development and marketing strategies
- Lead the end-to-end execution of product launches and feature updates targeting enterprise customers, including positioning, messaging, pricing, and sales enablement
- Conduct thorough market research and competitive analysis to understand market trends, customer needs, and opportunities within the enterprise segment
- Develop and deliver effective sales tools and training programs that empower the sales team to effectively communicate the value of enterprise features to prospects and customers
- Define key performance indicators (KPIs) for enterprise feature adoption and campaign effectiveness, and utilize data-driven insights to optimize strategies over time
- Establish Coda as a thought leader in enterprise productivity tools through participation in industry events, webinars, and other relevant forums
Our take
Productivity platforms have traditionally been dominated by two central players: Google Workplace and Microsoft 365. Such product suites usually provide separate applications for editing documents and spreadsheets. Coda argues that this division is artificial and ultimately, hampering internet progress.
Instead, Coda makes documents feel more like apps. The startup offers customizable and collaborative documents. As the world shifts towards a hybrid work culture, teams and companies need new productivity tools to adapt their work processes, and Coda is fulfilling that need.
After reaching ‘unicorn’ status in 2022, Coda is starting to truly take on the big boys of Microsoft and Google while developing totally new revenue streams. Users can now create “Packs” that tie into third-party services—for instance, with a page that updates Shopify listings remotely or automates sending Slack messages—and can sell those Packs to other users with Coda taking a fee.
The startup’s main competitor for now is really Notion. The online documents tool has a great deal more name-recognition than Coda. However, a lot of that recognition can be put down to differing strategies - Coda is making much better headway with its B2B approach. In reality, features like Coda’s Packs are creating productivity magic for businesses; driving serious revenue for the growing company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
Aug 2020
$80m
SERIES C
Total funding: $300m
Company benefits
- Equity
- Medical, dental, and vision plans
- 100% paid parental leave - Recovery (6-8 weeks) and bonding (12 weeks)
- Flexible vacation time
- Remote options
- Lunch provided daily and delicious snacks to enjoy in the office
- Travel to in person company events, such as our quarterly hackathons
- $150 per month to cover personal internet and mobile phone costs
- $350 per month lifestyle stipend to cover expenses related to wellness, fitness, meals, and more
- $2k annual education stipend for professional development
Company values
- First and foremost, solve problems
- Empathize with others
- Take a problem from start to finish, with strong craft throughout
- Bring a superpower to the team
- Leave your ego behind and collaborate
- Everyone's a maker, including you
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Alex DeNeui
(CTO)Previously Staff Software Engineer at Google. Co-founded another documents company, DocVerse, and prior to that worked at Microsoft as a Program Manager.
Shishir Mehrotra
(CEO)Previously VP of Product at Youtube. Before that, worked as Director of Program Management at Microsoft.
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