Product Marketing Manager, Coda

Instead, Coda makes documents feel more like apps. The startup offers customizable and collaborative documents. As the world shifts towards a hybrid work culture, teams and companies need new productivity tools to adapt their work processes, and Coda is fulfilling that need.

After reaching ‘unicorn’ status in 2022, Coda is starting to truly take on the big boys of Microsoft and Google while developing totally new revenue streams. Users can now create “Packs” that tie into third-party services—for instance, with a page that updates Shopify listings remotely or automates sending Slack messages—and can sell those Packs to other users with Coda taking a fee.

The startup’s main competitor for now is really Notion. The online documents tool has a great deal more name-recognition than Coda. However, a lot of that recognition can be put down to differing strategies - Coda is making much better headway with its B2B approach. In reality, features like Coda’s Packs are creating productivity magic for businesses; driving serious revenue for the growing company.