Associate Brand Manager, The Honest Company

Over time, Honest has grown into a well-known name in baby and personal care, with products designed for both kids and adults. Its lotions, shampoos and wipes are especially popular for being mild and easy on sensitive skin. In a fun and unexpected moment, even astronauts have taken notice, during the Artemis II mission, astronaut Christina Koch mentioned missing Honest's lotion while in space, showing just how widely love the brand has become.

The company has been going through a bit of a reset though, deciding to step back from selling directly to customers online, choosing instead to focus on retail partnerships and wholesale. This shift is part of a larger plan to cut costs and simplify the business after slower growth. While it means less direct control over how customer shop the brand, it should help Honest become more profitable and focused, leaning into what it does best while relying on big retail partners to drive scale in the future.