Assistant Brand Manager, La Vie
Salary: between 800€ and 1200€ / month
Vegetable meat product
Be an early applicant
Vegetable meat product
201-500 employees
Be an early applicant
Salary: between 800€ and 1200€ / month
201-500 employees
Company mission
To evolve people from animal meat to vegetable meat with a big smile on their lips, and fat on their fingertips.
Role
Who you are
- Min BAC +4 from a business school or similar
- A first internship as a field sales manager, assistant brand manager, or trade marketing is a plus
- You’re versatile and meticulous, and you are recognized for your organizational skills
- You have a strong interest in the world of agri-food and plant-based
- You’re a wizard of Microsoft Office (Excel, PowerPoint)
- You are fluent in French and English (It’s our internal language at La Vie)
What the job involves
- Contract Type: Internship (Between 5 and 6 months)
- As La Vie’s Assistant Brand Manager, you’ll have the unique opportunity to join our incredible French marketing team and help develop and grow a unique brand
- Measure the business performance of the category and our brand (with our internal tools and IRI)
- Contribute to the launch of our game-changing innovations : monitoring media plans, creating content for the website..
- Ensure the successful implementation of promotional initiatives in store in collaboration with marketing and the sales team : couponing plans, tastings in stores, POSM management
- Craft persuasive arguments to empower our field sales team
- Competitive intelligence of the plant-based world
- Participate in the activation of amazing accounts like Burger King or Pizza Hut
- Contribute to the creation of sales support materials for food service events (tradeshows, client activations)
- Craft and oversee activations for cool clients i.e Hank, Land & Monkeys, Mosugo
- Help to ensure the perfect execution of Tradeshow (such as Sirah Lyon, Sandwich & Snack Show)
- Organizing La Vie's participation / visibility in external events such as brand or media partnerships
Application process
- You will have a first video call with HR and a second interview with your future managers, Charlotte & Amélia !
Our take
The Veganism boom came around the 2010s and is still very prevalent with a huge market for plant-based foods. La Vie is a Paris-based company that develops vegetable meats with two products so far: Vegetable Bacon Lardons and Vegetable Bacon. The company's passion for what it does came from the rise in intensive breeding now amounting to 14.5% of today’s CO2 emissions, 27% land use and 77 billion animals left in pieces in 2021.
The company had a huge win at the end of 2022 announcing its partnership with Burger King. La Vie bacon was rolled out across all UK stores in line with Veganuary. This partnership is said to be ongoing as Burger King hopes to be 50% plant-based by 2030 which is a huge success for La Vie. The company also won ‘Best Plant-Based Bacon in the UK’ at the Plant Based World Expo for the second consecutive year as well as ‘Best Vegan Bacon’ at the PETA UK Vegan Food Awards.
The company raised 25 millions Euros at the beginning of 2022 from Angel Investors including Natalie Portman. In only a short-time the company has been super successful and has established some well-rooted relationships for its product. We’re excited to see where La Vie takes its plant-based love and fun aesthetic next.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Oct 2024
$27.2m
EARLY VC
Sep 2023
$1.7m
EARLY VC
Total funding: $56m
Company HQ
Mail, Paris, France
Leadership
Nicolas Schweitzer
(CEO)Previously Founder and CEO of Inclusio, Managing Director of Asia for Oradian and was a EFPA2 Cohort Member.
Vincent Poulichet
(CTO)Extensive research and education in physics / chemical engineering. Most recently as a Postdoctoral Researcher at Ecole normale supérieure.
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