Product Marketing Manager, Canal
Brand Network
$90-135k
Retail commerce platform
Open for applications
Retail commerce platform
21-100 employees
Open for applications
$90-135k
21-100 employees
Company mission
To enable brands to connect with other like-minded brands.
Role
Who you are
- You’re data-driven and naturally curious. You love understanding users and don’t stop at one “Why?” You’re comfortable using quantitative and qualitative methods to turn data points into insights
- You have 3+ years of experience in product marketing, lifecycle or email marketing, digital marketing, product management, or user insights-related fields in a B2B tech company or marketplace
- Note: We care less about direct PMM experience and more about the right skillset: data-driven, versed in user journeys and messaging across the funnel, and coachability to learn new things
- You’re a learner–you love coming up with creative solutions, trying new tools and methodologies, and have a growth mindset
- You’re a proactive communicator and are comfortable working in a hybrid environment
- You’re a self-starter but are also confident in knowing who to reach out to for guidance
- You’re comfortable (or thrive!) in a bit of chaos. You’ve worked in start-up environments or other places where you had to build things from scratch
- You’re a team player and are excited about pitching into work beyond your scoped role
- You’re willing to put your projects down to help a teammate get ahead
- You love collaborating with Sales and Product teams equally and have experience working with these teams
- You’re passionate about consumer brands and/or marketplaces and are excited by the idea of getting to dive deeper into their needs!
What the job involves
- As our first PMM for the Brand Network, you’ll take ownership of the positioning of our Supplier experience and be responsible for driving movement* across the funnel.*We care about the end-to-end Supplier experience!
- This may include working on generating quality leads, getting leads to convert, and helping users achieve key lifecycle milestones
- Early on, you’ll jump right into;
- Auditing current Supplier messaging from the website to our platform experience (including emails, in-app messages, as well as product UX) to identify areas for improvement and familiarize yourself with Supplier pain points
- Working with our Sales and Product teams to define the current state of our Supplier user journey and personas to guide future decision-making
- Setting up measurements for the Supplier funnel and a process for regularly monitoring conversion across the touch-points
- Once you’re a bit more settled, we’d expect you to own the following work;
- Seek new improvement opportunities for the Supplier experience across the Product, Sales, and Marketing teams, championing these ideas into business cases
- Represent the voice of the Supplier at Canal by keeping a pulse on the Supplier culture within our community, regularly surfacing both qualitative and quantitative insights
- Optimize our Supplier lifecycle milestones with our Product team and translate these across email, app, and help center content
- Drive supplier behavior and engagement throughout the user lifecycle
- Partner with Product to launch new features and products for our Suppliers–working on everything from messaging to internal enablement to post-launch retros
- Manage and evolve our Supplier messaging and marketing mix: sales decks, one-pagers, and guides; case studies; landing pages; emails and in-app messages; and community-building efforts
- While 90% of your time will be spent on the supply side of our marketplace, 10% of your time will also be spent working alongside our Marketing Lead to help on the Storefront side of our network – helping retailers, platforms, and creators unlock the full value of Canal
Application process
- Initial Meeting: 30 minute video chat with our People Operations
- Intro to the role and your Experience: 30 minute interview with our Marketing Lead
- Understanding your Strengths: an “on-site” of sorts. This will be a series of 3-4 30-minute interviews with members of our Product, Sales, and GTM teams and one founder, with a focus on learning how your skillset and values fit into Canal’s culture
- Show us how you think: you’ll complete a short assignment that shows us how you approach marketing challenges
Our take
With the world spending more time on the internet, it's no surprise that more money is being spent online than ever before. The opportunity to find products has never been easier with social channels like TikTok, Instagram, and YouTube being host to countless retail ads.
Despite the rise in eCommerce, buying products online can at times still be a difficult process and this is something Canal is solving for D2C brands. They are creating a "distributed digital economy" with a network of integrations across e-commerce platforms, and a webapp that connects consumer brands to the places that could sell their products.
Founded in 2021, the company has already received backing from top eCommerce and technology investors such as Forerunner, Andreessen Horowits as well as industry leaders from Shopify, Stripe, TikTok, and Facebook.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Mar 2022
$22.5m
SERIES A
Mar 2021
$4.5m
SEED
Total funding: $27m
Company benefits
- Unlimated PTO & 12 company holidays
- Quality health, vision, and life insurance
- 401k plans with 3% employer contribution
- Commuter benefits
- Home office stipends
- All-day snacks and dinner provided after 5:30pm
Company values
- Dive Deeper: If it were easy, anyone would do it. Jump fences, break walls, and go where no one has before.
- Disagree Better: Bring strong ideas, lightly held to the table. Focus on building the right thing, then on building the thing right.
- Commit Harder: Choose something and try it out. Fear of the unknown leads to stagnation. bias towards action.
- Embrace Differences: Uniformity makes us fragile. Varied perspectives yield the full perspective. We are stronger when every voice is heard.
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Bennett Carroccio
(CEO)Graduated from Yale with a Bachelor of Arts in Economics and Sociology, and previously worked in Business Development for Heighten (acquired by LinkedIn) and Omniata Inc (acquired by King).
Liam Kinney
(CPO)Former Engineer having worked at AT&T and SoundHound, other experience includes working in Product Marketing at Synack and also as a Product Lead at Untapped.
Clay Schubiner
(CTO)Formerly an Engineering Manager/Staff Engineer at Canvas as well as a Software Engineer at Airbnb and Okta.
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