Product Marketing Manager, DataGrail
$120-145k
Privacy compliance software
Be an early applicant
Privacy compliance software
101-200 employees
Be an early applicant
$120-145k
101-200 employees
Company mission
To empower businesses to build trust and deliver on their commitment to transparency.
Role
Who you are
- Our ideal teammate is a compelling storyteller, excellent writer, and creative thinker, able to transform complex needs and solutions into simple differentiated messages, while also having a passion for collaboration, project management, and go-to-market initiatives
- Strong problem solving and project management
- Superb written and oral communication skills
What the job involves
- As a product marketing manager at DataGrail reporting to the Director of Product Marketing, you will support our core product offerings, and become the expert on our ideal customer profile (ICP), target personas, and unique value proposition
- You will help inform our product strategy, plan and execute product launches, and build stories to engage customers for long-term success, all while differentiating us from the competition
- This role operates at the intersection of product, sales, and marketing
- Build GTM strategies for new and existing products that help drive acquisition, upsell, and retention
- Plan, manage, and execute successful product launches from start to finish
- Ideate and develop product launch campaigns that drive awareness and engagement from our target customers
- Train and enable customer-facing teams on the value pillars of new and existing products and how to clearly communicate them to our customers
- Use empathy-driven storytelling to create compelling product marketing messaging that communicates the unique value proposition for each of our products
- Continually refine our ideal customer profile and personas through primary and secondary research
- Deeply understand DataGrail competitors and clearly communicate our competitive advantage for our ICP
- Continually plan and deliver quality content to support new and existing products - including blogs, feature videos, webpages, webinars, etc
- Support our sales funnel by creating and delivering white papers, guides, sales decks, and demo scripts
- Deeply understand our technical value and create content that speaks to personas at every level of the business, including privacy and legal executives and practitioners, product /development teams, and technical and security leaders
- Work effectively with sales leaders to support ABM initiatives and deliver high-performing sales playbooks to our reps
- Collaborate with Product to plan product launches and provide VOC feedback on product roadmap and initiatives
- Support demand generation activities and help create high-performing campaigns that generate quality pipeline and meet business goals
- Manage complex projects, using strong organizational skills and ability to work cross-functionally with peers and executive stakeholders
- Work with DataGrail executives, develop business proposals, and present content to both internal and audiences
- SaaS / technical product marketing experience required
- Within 90 Days You'll:
- Become knowledgeable about the data privacy industry (key terms, regulations players, trends etc)
- Establish relationships with Product, Sales, and Marketing
- Gain an overview of our mission, vision, value proposition, and differentiation
- Deep dive into the company's target audience, existing customer personas, and market positioning
- Review current marketing strategies and campaigns
- Analyze competitor products & positioning
- Review our product roadmap and get familiar with our product launch process
- Listen to customer and prospect gong calls to understand our buyers’ challenges and need
- Within 180 Days You'll:
- Become a Subject Matter Expert for DataGrail products, and our development cycles
- Collaborate with product team to align on upcoming releases and features
- Build a GTM strategy and execute a launch plan for one (or more) of your products
- Plan and develop key collateral to promote our products
- Shadow sales and customer calls to understand customer pain points and needs
- Monitor launch performance and analyze key metrics (website, pipeline, revenue)
- Build and refine a customer maturity model
- Within 365 Days You'll:
- Be the go-to person (and SME) for Sales, CS, Product, Marketing
- Lead new hire onboarding sessions and participate in the interview process
- Influence quarterly campaign planning messaging and activation
- Refine DataGrail product messaging & positioning based on customer feedback, new products, and market changes
- Create best practice content and collaborate with the content team to develop high-performing, differentiated TOFU content and BOFU sales collateral
Our take
As more and more data privacy laws are passed, including General Data Protection Regulation (GDPR) in the EU, and its US equivalents such as the California Consumer Privacy Act (CCPA), the process of negotiating data collection from inter-connected sources has become an increasingly laborious task.
DataGrail helps businesses navigate and comply with data privacy regulations, allowing them to gain customer trust through transparency. Its platform automatically finds a company’s data and organizes it into a single dash which allows its customers to understand and manage its data in a compliant way. This is a wise move as around 70% of web users are now concerned about how personal data is used, particularly on mobile apps, and this concern is being reflected in tougher regulations with enormous penalties for non-compliance.
After closing its oversubscribed Series C funding round in 2022, the company is focusing on developing its product with additional integrations, and also increasing its headcount with an aim to double its workforce. With significant venture capital backing and clients including New Balance, Instacart, and Salesforce, DataGrail is will set to continue its rapid growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
33% female employees
31% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2022
$45m
SERIES C
Apr 2022
$40m
EARLY VC
Total funding: $124.2m
Company benefits
- Work from anywhere - every employee has the choice to select their ideal work environment
- Feel relaxed with unlimited paid-time-off (+2 weeks mandatory!)
- Treat yourself with 8 scheduled “DataGrail Days” a year for personal wellness
- Grow with us - Annual stipend for continued career development for all DataGrail team members
- Stay healthy - full healthcare coverage, including dental, and vision
- Save for the future with our 401(k) plan
- Work smarter with monthly hardware and remote office stipends and an UberEats meal program
Company values
- Bias for Action - Move forward, even in the face of uncertainty. At DataGrail, we believe “this is your company,” so it’s easy to lean into hard problems and fail forward
- Be Human - Bring your authentic self to work. It’s important that we create a diverse, equitable, and inclusive workforce to build respect, psychological safety, and collaboration
- Love Our Customers - Always put the customer first. All teams at DataGrail are customer-facing, so we can anticipate our customers’ needs and go the extra mile on their behalf
- Win as a Team - The best results come from working together. We work cross-functionally to make better decisions, avoid assumptions, and solve hard problems
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
Daniel Barber
(CEO)He was a Management Consultant at Ishida and Vice President of Revenue at Node.io. They are on the Advisory Board for Outreach.io and Chorus.ai. He is also a Contributing Writer for Forbes Technology Council.
Ignacio Zendejas
(Principal Engineer)Started out as a Software Intern at HP, then worked as a Data Engineer at Facebook. Following that was Senior Software Engineer for Node.io and Styleseat before co-founding DataGrail.
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