Copywriter, KoRo
Non-perishable foods in bulk
Job no longer available
Non-perishable foods in bulk
201-500 employees
Job no longer available
201-500 employees
Company mission
To become Europe’s leading supplier of food and products.
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Company mission
To become Europe’s leading supplier of food and products.
Few candidates hear
back within 2 weeks
Our take
KoRo (Korodrogerie), a food company specialising in high-quality non-perishable items such as nut butters and nutritional supplements, distinguishes itself by offering competitively low prices. The company achieves this by sourcing products directly from producers, adopting simple packaging, selling in bulk, and employing a direct-to-consumer (D2C) sales strategy.
This model has proven advantageous for KoRo on multiple fronts. As the trend toward online consumer engagement continues to rise, the company benefits from avoiding costly intermediaries and directly reaching customers. This approach has allowed KJoRo to establish a broad international customer base spanning 16 European makers, tapping into the evolving preferences of today's consumers.
Moreover, KoRo leverages its D2C model to compete directly with premium brands, emphasising another unique selling proposition - sustainability. While fair trade and organic products often come with higher price tags, KoRo's streamlined design and wholesale strategy result in reduced packaging usage and lower emissions. This commitment to sustainability, combined with affordability, positions KoRo as a formidable player in the market, contributing to the brand's rapid growth.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Flexible working hours and home office options to ensure a good work-life balance
- A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket
- Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX
- Optimal performance thanks to a modern MacBook Pro
- Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea
- 20% discount in our KoRo online store
- Regular team events and joint activities as well as legendary company parties
Funding (last 2 of 7 rounds)
Nov 2024
$36.4m
SERIES C
Apr 2023
$20.8m
SERIES B
Total funding: $118m
Leadership
Piran Asci
(CEO)Launched KoRo alongside completing a Master's in Mathematics at the Freie Universität Berlin.
Constantinos Calios
(CEO)Studied Law at the Freie Universität Berlin alongside launching KoRo.