Director of Social Media, Ruggable

• Ruggable is seeking a highly motivated and creative Director of Social Media with 7+ years experience to join our fast-paced team
• The ideal candidate will have a passion for home & design, a deep understanding of brand storytelling, cultural trends, social media tools, and a proven track record building and growing owned social programs
• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field
• 7+ years of experience managing social media for brands, ideally in home, beauty, fashion or other lifestyle categories
• A passion for social media, content creation, and influencer partnerships
• Strong knowledge of social media platforms, tools, and best practices, including Instagram, TikTok, Facebook, Pinterest and YouTube
• Previous people leadership experience

Desirable

• This role will lead the development of the social media strategy, including content strategy, campaign development and community management to ignite brand awareness and drive business results
• This role will be both strategic and hands-on, collaborating with internal creative & marketing partners to build a winning & thoughtful social approach
• This leadership role will manage a team of 3
• Develop and execute social media strategies to grow Ruggable’s brand awareness & engagement across social platforms including Instagram, TikTok, Facebook, Pinterest and YouTube
• Manage all social planning, including the development of the brand’s social content calendar, working closely with internal and external creators to deliver high performing & brand-building content
• Develop and measure social performance metrics to drive business results
• Partner with the cross-functional teams to ensure campaigns & evergreen marketing are amplified on all social media platforms, delivering on goals
• Oversee the strategy and creation of social content, working closely with partners to brief, review, create and finalize content that resonate with our community and reflect Ruggable’s brand
• Develop a strategy to cultivate a community-first culture, managing a team to engage in comments and messages authentically and proactively participating in conversations to drive consumer engagement in adjacent communities
• Stay abreast of industry trends, social media innovations, and best practices, ensuring Ruggable remains a leader in the home space and disseminating trends cross-functionally
• Identify and implement tools to monitor social media performance, report insights, and recommend strategies to optimize engagement and reach
• Lead social listening, developing new approaches to accelerate performance
• Lead, mentor, and inspire a team of 3, supporting their growth and development