Director of Demand Generation, EventMobi
CA$160-200k
OTE
+ Bonus + Stock options
More information about location
Event management software
Open for applications
Event management software
21-100 employees
Open for applications
CA$160-200k
OTE
+ Bonus + Stock options
More information about location
21-100 employees
Company mission
To help customers create incredible even experiences.
Role
Who you are
- If you're looking to truly make a mark and drive real change while working with amazing humans, we can’t wait to hear from you
- Not Your First Rodeo: You have over 10 years of marketing experience and most recently have led demand gen efforts at a senior level for one or more B2B companies or agencies (2-8 years)
- Hands-On Experience: Expert-level knowledge of performance marketing and SEO and prior experience managing ABM and lifecycle marketing
- Data-Driven Decision Making: Your approach is based on analytics; you understand how to interpret complex performance data to make informed decisions and drive continuous improvement
- Tech Savvy: Admin-level expertise in marketing automation platforms (particularly HubSpot) and other sales and marketing tools to their full potential, driving both efficiency and impact
- Excellent Communicator: Exceptional communication skills ensure you can articulate strategies, insights, and results across teams, aligning efforts and fostering a culture of collaboration and innovation
- Collaborative Mindset: Collaboration is second nature to you, ensuring marketing and sales alignment in every initiative
What the job involves
- As the Director of Demand Gen, you are ultimately responsible for results, budget, strategy, and execution of all performance marketing programs that drive new business revenue
- These programs will include lead generation through paid search/social/sponsorship, outbound, ABM, SEO, and optimizing the website and landing pages for conversion
- You will thrive in this role only if you are customer-obsessed and love working collaboratively
- Autonomy to you doesn’t mean hiding behind your keywords and executing but working closely with sales and product leadership to create differentiated and value-driven campaigns
- You love analyzing sales calls and customer interviews as much as dissecting campaign performance on AdWords
- This player-coach role is a perfect fit for those who love the work as much as strategy and management
- In this hands-on role, your work will focus on optimizing investments and conversions to boost lead generation, pipeline, and revenue
- Your strategic decisions will directly impact the sales pipeline and, with a 40-60-day sales cycle, positively influence our revenue growth
- Reporting to the VP of Marketing, you’ll have at least one direct report, manage external vendors/agencies, and collaborate with content, ops, campaigns, and sales to generate opportunities effectively while minimizing costs
- You'll have the autonomy to experiment with the latest technology and shape and guide our demand generation strategy and execution
- Your work's output is clear and measurable, and you will see real-time results from your strategies driving revenue growth
- On your first day, you will find an incredibly caring, collaborative, and supportive team—a team that is growth-minded, works hard, and is focused on driving results
- Demand Generation Strategy and Accountability for Execution: Responsible for owning the demand generation strategy for achieving pipeline and revenue goals, optimizing channel mix and budget to hit targets. Manage at least one direct report and grow the team as you prove out investments
- Constantly experimenting and optimizing: With a mix of PPC, ABM, content syndication, email marketing, LinkedIn ads, and SEO strategy, that is not only innovative but also effective in attracting and converting our target audience into customers
- Sales Alignment: Partner with Sales and RevOps to ensure campaigns deliver SQLs that align with revenue targets
- Harness Technology and Data: Lead the evolution of our martech stack in collaboration with RevOps to identify signals and capture demand (HubSpot, R2B2, Salesloft, Clay, LinkedIn Navigator and ad platform, Google Search Console/SEMrush, and various industry customer data sources)
- Resource Management: As a steward of our Demand Gen budget, negotiate with vendors, manage contracts, and allocate resources to maximize our reach and impact. You will own reporting and forecasting of lead gen, conversion rates, pipeline impact, campaign results, and ROAS
Our take
EventMobi is a leading events management platform that has established itself as a powerhouse in the industry with a csuite of features designed to elevate every aspect of event planning and execution. The platform offers everything from advanced analytics and networking tools to hybrid streaming, live translation, and professional event production services, making it a go-to sofor businesses worldwide.
In particular, EventMobi's streaming and live video translation tools have proven especially useful was the events industry shifted to virtual and hybrid formats in recent years. While other startups have emerged to cater to this new demand, EventMobi's extensive range of services gives it a distinct advantage over competitors with more limited offerings. The company is consistently evolving, too, which will continue to prove a savvy and lucrative approach as the world of professional events develops.
With millions of users and high-profile clients like Visa, Yale, and the Canadian Medical Association, EventMobi has built a strong foundation for continued success. With this substantial base and an ever-growing tool suite including innovative new features like gamification, it is on firm ground to continue as a leading market player.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Company HQ
Downtown Yonge East, Toronto, ON
Leadership
Bob Vaez
(CEO)Previously founded BabelTech Electronics, before moving on to hold various Product Engineer roles at AMD and Nvidia.
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