Performance Marketing Specialist, Swoon
Salary not provided
+ Share options programme
Google Analytics
Excel
Google AdWords
Junior and Mid level
Remote from UK
Design-led furniture brand
Be an early applicant
Design-led furniture brand
21-100 employees
B2CRetailInterior designFurniture
Be an early applicant
Salary not provided
+ Share options programme
Google Analytics
Excel
Google AdWords
Junior and Mid level
Remote from UK
21-100 employees
B2CRetailInterior designFurniture
Company mission
Swoon's mission is to spark home obsession everywhere and create distinctive designs that owners will want to keep forever.
Role
Who you are
- If you love optimising, testing, learning and seeing your work have a direct commercial impact, you’ll fit right in
- We’re looking for a Paid Marketing Executive who is analytical, creative, and obsessed with performance
- 2-4 years hands-on experience managing paid social and/or PPC for a high-growth brand or agency
- Strong knowledge of Google Ads, Meta Ads, Pinterest Ads, and GA4
- Highly analytical, data-driven and comfortable working with numbers at speed
- Experience running structured tests, interpreting results and informing decisions
- Strong communicator able to present complex insights in a simple, compelling way
- Proactive, commercially minded and comfortable working in a fast-paced SME environment
- Intermediate Excel / Sheets skills (pivot tables, sumifs, index match)
- Data literacy is essential with ability to handle large amounts of data from various sources and an ability to draw out insights and trends that will drive business value
- Ability to collaborate cross-functionally and manage multiple priorities
- Able to attend in-person workshops in London 1-2 times per month
What the job involves
- As a high-growth e-commerce business, performance marketing plays a critical role in how we scale. We design, test and refine products rapidly and our digital channels are the engine that introduces these designs to customers. Our ability to reach the right audiences, tell compelling stories through creative and drive efficient revenue growth is central to our success
- You’ll be joining a lean, ambitious team where Paid Media is a major growth driver. We move fast, experiment constantly and use data to inform our decisions
- You’ll own the day-to-day execution of paid marketing across Meta, Google, Pinterest and other paid channels - ensuring we hit ROAS, revenue, and efficiency targets while supporting sustainable customer growth
- This is a hands-on role that sits at the intersection of performance, creative, data and trading. You’ll be responsible for campaign execution, optimisation and insight generation, and you will work closely with design, trading, data and wider marketing to ensure our full-funnel acquisition engine is running at its absolute best
- Manage daily pacing and delivery across Meta, Google, Pinterest and other platforms
- Monitor spend, revenue, ROAS, CTR, CPC, CPM, making proactive optimisations
- Pause under-performing ads, keywords or audiences, and allocate budget to winners
- Resolve ad disapprovals and ensure all campaigns comply with platform requirements
- Monitor live promotions and ensure paid messaging matches trading priorities
- Produce weekly and monthly performance reports across campaigns, channels and audiences
- Evaluate ROAS, CAC, revenue contribution and efficiency, sharing clear insights and next steps
- Track upper, mid and lower funnel performance and identify leaks or bottlenecks
- Manage and troubleshoot product feeds (GMC, Meta Catalogue, Pinterest Catalogue)
- Resolve feed errors, update labels and ensure product data accuracy for ads
- Partner with the Buying & Merchandising team to ensure stock, pricing and product availability are reflected correctly in ads
- Run A/B tests: audiences, formats, copy, landing pages and creative concepts
- Interpret results and create frameworks for continual optimisation
- Identify and troubleshoot funnel drop-off points by device, landing page and traffic source
- Work with the Creative team to brief new ads, refresh concepts and prevent creative fatigue
- Provide insights on formats, messaging and creatives to fuel better performance
- Collaborate with Buying & Merchandising and Content teams to align paid activity with launches and seasonal pushes
- Support monthly and quarterly planning, including budget phasing and channel mix recommendations
- Launch new campaign structures, scale winning strategies, and support broader growth objectives
- Review bidding strategies, automation settings and account structures to maintain best practice
Our take
Furniture is typically expensive because of the overheads of warehouses and retail shops. There have been a number of retailers who spotted the opportunity to deliver furniture directly from the suppliers to customers.
Swoon's focus in on distinctive design at an accessible price, and competes against Made.com. Swoon has partnered with Debenhams in London's Westfield shopping centres as well as a 2023 partnership with M&S to showcase some of its ranges, whereas Made.com has launched its own display store in London.
Swoon is using real-time sales data in a smart way: they test demand quickly and then scale production on only the most popular pieces.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Top investors
56% female employees
Company
Funding (last 2 of 3 rounds)
May 2017
$20.1m
SERIES B
Jul 2014
$6.8m
SERIES A
Total funding: $28.7m
Company benefits
- Additional day off on your birthday
- Holiday allowance increases with tenure
- Discount on Swoon furniture, and for your family and friends too
- Work from home opportunities
- Health insurance
- Share options
- Profit-share bonus
- Wellbeing allowance
- Private medical cover
- A volunteering day off
- Pension scheme
- Free furniture
Company HQ
London, UK
Leadership
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