Growth Strategist / GTM Operations Lead, Ahrefs

Salary not provided

Apollo

Lusha

Junior and Mid level

Remote from Europe, UK

SEO tool developer

Job no longer available

SEO tool developer

101-200 employees

B2BMarketingAnalyticsDigital Media

Job no longer available

Salary not provided

Apollo

Lusha

Junior and Mid level

Remote from Europe, UK

101-200 employees

B2BMarketingAnalyticsDigital Media

Company mission

To deliver up to date breaking industry news coverage and original analysis to marketing professionals.

Job

Company

Role

Who you are

Data-Driven & Analytical: Comfortable working with large datasets to uncover actionable insights
Tech-Savvy: Familiar with next-gen GTM tools (Clay, Keyplay, Apollo, etc.) and skilled at building automated workflows
Process-Oriented: Able to design and implement repeatable playbooks for outreach and lead scoring
Strong Collaborator: Excels at partnering with cross-functional teams to align messaging and strategy
Autonomous & Results-Focused: Thrives in a fast-paced environment and takes ownership of goals

What the job involves

Identify and Define ICPs: Analyze data from Ahrefs’ user base and beyond to pinpoint high-value customer segments
Lead Scoring & Segmentation: Develop workflows to capture product usage signals and firmographic insights; integrate them into lead-scoring models that prioritize outreach
Automation & Engagement: Use tools like Clay, Apollo, Champify, and others to build automated sequences and micro-campaigns across various channels
Targeted Outbound: Research and compile lists of ICPs in different regions and industries, crafting personalized outreach for polls, industry studies, events, and more
System Integration: Work closely with Marketing and Sales to ensure data flows seamlessly between CRM, analytics platforms, and email systems
Data Enrichment & Management: Employ scraping, cleaning, and mining techniques to keep lead and customer data accurate, actionable, and up to date

Our take

Ahrefs promises its services are all marketing professionals need for their websites to rank higher and get more traffic. Trusted by marketers of Facebook, eBay, Linkedin, Adobe, Uber, and so on, Ahrefs is an all-in-one SEO toolset and provider of free educational materials for marketing professionals.

The Singapore-based start-up updates its index with the freshest backlinks on the internet every 15 minutes, and its crawler process up to 8 billion pages a day, making it the fifth most active crawler on the web.

In 2022, the company invested $60 million of resources into designing and building its own search engine called Yep. In doing so, Ahrefs will be able to run its own search index, rather than relying on APIs on Google or Bing. The start-up’s CEO has long been a critic of Google and the way it handles its data and in 2023, it's released its own book on the building blocks of SEO.