Performance Marketing, Toothfairy

Meta, Google, Linkedin

£50-70k

Mid and Senior level

Remote from UK

Connecting patients to dentists

Posted today

Connecting patients to dentists

21-100 employees

B2CMobileDentistry

Posted today

£50-70k

Mid and Senior level

Remote from UK

21-100 employees

B2CMobileDentistry

Company mission

To deliver an unparalleled customer experience by creating positive emotional connections between patients and dentistry, through its award winning fully health regulated app, we offer a range of treatments, from cosmetic straightening, to emergencies and prescriptions.

Job

Company

Role

Who you are

As we scale our growth engine, we’re seeking a performance-led, strategic PPC Manager to own and evolve our paid search and social function. This is a critical role focused on scaling new patient acquisition through Google Ads, Meta, Linkedin.

Desirable

3+ years managing Google & Meta accounts within a performance or ecommerce-led team (agency or in-house)
Strong grasp of attribution, margins, and patient/customer lifetime value
Proven experience in scaling paid acquisition with ROI accountability
Proficient with Google Analytics, Tag Manager, and bid management tools (e.g. Triple Whale, Meta analytics)
Clear, confident communicator—written and verbal
Strong time management and self-direction skills

What the job involves

Video Interview to consider synergies

Our take

There are many friction points for patients in the dentistry industry, from anxiety to lack of trust in specialists and affordability. Toothfairy is setting out to change this by creating an app that diagnoses and treats patients remotely using its proprietary technology.

The startup differentiates itself through its patent-pending technology that allows patients to upload a picture of their teeth in order to receive a diagnosis and a treatment plan specially designed for them by a UK dentist. Toothfairy's services currently include teeth straightening, emergencies, and whitening.

The startup aims to democratize teeth health by providing a service that is much cheaper than traditional dental clinic costs. The dental app is approved by the NHS and over 90% of its current users are using it to reduce their need to visit clinics for dental advice. The startup's recent funding will be invested in developing its proprietary AI and Image Recognition technology.

Steph

Company Specialist at Welcome to the Jungle

Insights

Strong hiring activity

Top investors

Trustpilot (4.8)

Company

Funding (1 round)

Sep 2021

$4.1m

SEED

Total funding: $4.1m

Company benefits

Dental insurance
Remote working
Potential for future equity in a fast-growing company

Company HQ

London, UK

Leadership

Deepak Singh Aulak

(Co-Founder & CEO)

Studied Dental Surgery (BDS) at King's College London. Previously Brand Director & Founder at Ra Clothing for 5 years and Founder / Lead Doctor at Hamptons Whitening for 1 year.

Kian Singh Dhinsa

(Co-Founder)

Studied Dentistry at King's College London. Previously Non-Executive Director at Rotahurst, Locum Dentist at Colosseum Dental, and General Dentist at Rodericks Dental.

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