Marketing Manager, LemonEdge

• You will thrive in this role if you are creative, analytical, and passionate about shaping marketing strategies that deliver measurable results
• A bachelor’s degree in marketing, business, or a related field
• 2+ years of experience in a marketing role, preferably in a start-up or FinTech environment
• Proven experience managing end-to-end marketing campaigns with measurable results
• Strong knowledge of digital marketing tools, including CRM systems, social media platforms, and analytics tools
• Exceptional written and verbal communication skills
• Creative thinking with the ability to develop innovative marketing campaigns
• Analytical mindset with the ability to interpret marketing data and make informed decisions
• Ability to identify, prioritise, create and manage the appropriate materials to support all stages in the sales process
• Proficiency in digital marketing tools, such as Apollo.io, Pipedrive, Hunter, Webflow
• Experience with PPC, SEO, and programmatic advertising
• Strong leadership and organizational skills with the ability to manage multiple projects simultaneously
• Collaborative approach to work, with the ability to influence and engage cross-functional teams

Desirable

• We are seeking an entrepreneurial and proactive Marketing Manager/Associate to take ownership of our B2B marketing initiatives, driving brand awareness, existing client engagement and new client acquisition in a fast-moving and dynamic environment
• As a key member of a growing start-up, you will collaborate closely with leadership and cross-functional teams, particularly Sales and Product, to align marketing efforts with our overall business goals
• You’ll have the autonomy to implement your ideas while being supported by a team that values innovation and collaboration
• The Marketing Manager/Associate will play a pivotal role in developing and executing marketing strategies to support LemonEdge’s growth and market presence
• This role involves both digital and traditional marketing approaches, offering the chance to make a significant impact on the company's success in the private markets space
• Oversee marketing campaigns from concept to execution
• Analyse campaign performance and recommend data-driven improvements
• Manage social media, content creation, and CRM tools to build our brand and engage customers
• Collaborate with the Chief Commercial Officer (CCO) to implement innovative marketing strategies tailored to the financial services sector
• Develop and execute marketing campaigns to promote LemonEdge’s brand, products, and services
• Design and implement a strategic marketing plan to align with business goals
• Collaborate with cross-functional teams, including Product, Sales, and Customer Success, to ensure consistent messaging and effective campaign execution
• Oversee and manage all digital marketing channels, including social media, email marketing, and paid campaigns
• Track and analyse key performance indicators (KPIs) to measure campaign success and provide actionable insights
• Produce high-quality written and multimedia content for websites, blogs, email campaigns, and social media
• Support the company’s CRM system to track customer engagement and improve lead generation
• Represent LemonEdge at industry events, conferences, and exhibitions to build brand awareness
• Stay updated on industry trends and emerging marketing tools to ensure LemonEdge remains innovative in its approach