Demand Generation Manager, Grip
AI-powered event technology platform built for engagement
Open for applications
AI-powered event technology platform built for engagement
21-100 employees
Open for applications
21-100 employees
Company mission
To empower professionals to achieve their networking potential.
Role
Who you are
- We are looking for a highly analytical, tech-savvy Demand Generation Manager to join our team. In this role, you are the driver of our revenue engine
- You will build, automate and scale our marketing campaigns to ensure our Go-To-Market strategy operates reliably and generates consistent pipeline. By bridging the gap between marketing and sales, you will own our complete marketing tech stack, launch full-funnel campaigns, orchestrate ABM programs, and leverage emerging AI technologies to drive growth. If you love using data to inform strategy, obsess over conversion rates and enjoy building automated campaigns that deliver highly qualified leads to sales, this is the role for you
Desirable
- As our Demand Generation Manager, you will own the strategy and execution across the entire buyer journey. Your responsibilities are broken down into the following core areas:
- Campaign & Marketing Operations
- Workflow & Campaign Management: Build and execute campaigns, automated nurture flows and robust lead routing rules
- Content Distribution & Syndication: Partner with the wider marketing team to distribute high-value content (reports, guides, webinars) across multiple channels to capture demand and generate net-new leads
- Event & Field Marketing Support: Support our physical event strategy by driving pre-event meeting bookings, managing lead retrieval processes on-site and ensuring rapid, automated post-event follow-up
- Systems & Data: Maintain marketing database health, ensure GDPR compliance, and use Zapier to connect our tech stack for seamless data flow
- Webinar Execution: Manage the technical setup, promotion, and delivery of our webinars to drive engagement and net-new leads
- Website & Organic Growth
- CMS Management: Own the website CMS, keeping content fresh and ensuring pages are optimized for lead capture
- SEO Strategy: Perform regular SEO audits, resolve site issues, track keyword performance, and explore emerging LLM/AI search optimization strategies
- Paid Media & Performance Marketing
- Platform Strategy: Manage budget allocation, strategy, and execution across Paid Search and Social (Google Ads, LinkedIn, Meta)
- Optimization & Retargeting: Build behavior-based retargeting flows and continuously optimize campaigns for ROAS and Customer Acquisition Cost (CAC)
- Pipeline Management & Lifecycle
- Lead Scoring & Routing: Build behavioral lead scoring models in HubSpot/Salesforce/Apollo to ensure Sales only speaks to highly qualified prospects
- Data & Attribution: Drive multi-touch attribution reporting and manage data enrichment tools (Apollo) to ensure pipeline hygiene
- Outbound & Account-Based Marketing (ABM)
- Outbound Strategy: Manage outbound automation workflows, safeguard domain health, and partner with Sales to build intent-driven campaigns around Target Account Lists (TAL)
- Sales Enablement: Create automated alerts so sales reps know exactly when target accounts exhibit buying signals
- Conversion Rate Optimization (CRO) & Experimentation
- Testing & Optimization: Design and run continuous A/B tests across landing pages, forms and emails to maximize conversion rates
- Funnel Analysis: Analyze web analytics (Google Analytics, etc.) to identify and resolve friction points in the buyer's journey
- Innovation & AI
- AI Automation: Leverage tools like Zapier, Apollo and Claude to scale personalized outreach and automate manual marketing tasks
- Programmatic SEO: Build scalable, template-driven website pages targeted at high-value, long-tail keywords
- Analytics & Revenue Leadership
- Reporting & Analytics: Deliver comprehensive operational reporting, monthly KPIs and full-funnel retro reporting to leadership
- Commercial Alignment: Partner closely with Sales for cross-functional alignment and to present data-driven findings that translate into immediate action plans
- Experience and Skills
- Proven experience in Demand Generation, Growth Marketing or Marketing Operations within a B2B SaaS environment
- Strong hands-on experience with HubSpot (bonus points for Salesforce experience), particularly in building campaigns, workflows, and lead routing
- A highly analytical mindset with a solid understanding of full-funnel reporting, multi-touch attribution and lead scoring
- Experience managing paid media budgets and optimizing for CAC/ROAS
- Comfortable using tools like Zapier to automate tasks and connect platforms
- A strong foundation in SEO, CRO and website CMS management
- A forward-thinking approach to leveraging AI tools, like Claude, to speed up execution and improve campaign performance
- Excellent communication skills, with the ability to translate data into actionable insights for the commercial leadership team
What the job involves
- As our Demand Generation Manager, you will own the strategy and execution across the entire buyer journey.
Salary benchmarks
Our take
Grip is an AI-powered event networking solution that empowers professionals with quality interactions, and the event industry with full-cycle support and valuable insights. At its core, its proprietary technology drives intelligent recommendations through a self-learning matchmaking engine.
The platform leverages natural language processing, advanced algorithms and deep neural networks to constantly learn about the professional goals and interests of visitors, exhibitors and sponsors. This enables a higher return on time for professionals, and a higher return on investment for exhibitors, sponsors and event organisers.
As people swing back into in-person events, Grip is still in a strong position to aid event organizers in delivering live, virtual and hybrid events via its software solutions. This ability to cover all types of event retains Grip as one of the top players in the industry.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Feb 2021
$13m
SERIES A
Nov 2014
$0.1m
ANGEL
Total funding: $13.1m
Company benefits
- Private Health Cash Plan
- Company Training Sponsorship Programme
- Enhanced and Inclusive Paid Parental Leave
- Paid Volunteer Time Off (VTO)
- Remote-first working
- Rare opportunity to grow with the company and take the lead in shaping an entire industry’s use of technology
- Sabbatical Leave and extra days on tenure
- Group Life Insurance
Company HQ
London, England, UK
Articles
Leadership
Tim Groot
(Founder & CEO)Member of the Digital Innovation Working Group at UFI, The Global Association of the Exhibition Industry. Also a Pledger at Founders Pledge.
Lizzy Evans
(CPO)Joined Grip as VP of Product, and was promoted to CPO in 2025. Previously spent 4 years at Feedr, ultimately as CPO, and worked in product-based roles at a couple of other companies prior to this.
Maria Martin
(COO)Joined Grip as Project Lead for Business Operations. Was promoted to Head Of Business and People Operations, and then COO in 2020. Previoulsy worked in Project Management at Fourth, and in Partnership Projects at Marriott International.
People progressing
Hew joined Grip as SVP of Marketing in 2021. He has made a strong impact in this position, generating tens of millions in pipeline and revenue while leading a global team.
Christina joined Grip in 2020 as Director of Client Success. She became Director of Professional Services in 2022, before taking up her current position as VP of Sales and Customer Success later that year.
James joined Grip as Financial Controller in 2025, and was appointed Head of Finance a year later.
Pablo has worked at Grip since 2016, starting as a Software Engineer. He was promoted to Senior Software Engineer after a year, then became Chapter Lead (Middleware & Backend). In 2023 he transitioned to the role of Software Architect, and was promoted to Head Of Platform in 2024.
Dheeraj joined Grip in 2021 as Head of Engineering Operations, becoming Head of Engineering in 2024 and VP of Engineering Operations in 2025.
Emma joined Grip as a Junior Project Manager in 2020. She was promoted four times in three years, ultimately taking up the position of Director of Delivery in 2023.
George joined Grip as a Front End Developer in 2018. He became Engineering Manager (then Senior) in 2021 and 2023 respectively, eventually being promoted to Engineering Director in 2025.
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