Go-To-Market (GTM) Engineer, Grip
AI-powered event technology platform built for engagement
Be an early applicant
AI-powered event technology platform built for engagement
21-100 employees
Be an early applicant
21-100 employees
Company mission
To empower professionals to achieve their networking potential.
Role
Who you are
- We actively seek diversity and encourage applications from everyone. If you're interested in this role but your experience doesn't perfectly match, we encourage you to apply!
- If you think in systems, love eliminating manual work through automation and obsess over conversion rates and data hygiene, this is the role for you
- Proven experience in GTM Operations, Marketing Operations, RevOps Engineering, or Systems Engineering within a B2B SaaS environment
- Deep, hands-on administrative experience with HubSpot and bonus points if you have Salesforce experience, particularly in building complex workflows, routing rules and data hygiene processes
- A highly analytical mindset with a strong understanding of full-funnel reporting, multi-touch attribution, and lead scoring
- Experience managing paid media budgets and optimizing for CAC/ROAS
- Comfort working with APIs, webhooks, Zapier and building automated data pipelines
- A strong foundation in technical SEO, CRO and website CMS management
- A forward-thinking approach to leveraging AI/ML tools (like OpenAI APIs) to automate manual processes
- Excellent communication skills, with the ability to translate commercial requirements into technical system logic and present findings to leadership
What the job involves
- We are looking for a highly technical, systems-driven Go-To-Market (GTM) Engineer to join our team
- This isn’t a traditional marketing or campaigns role, you are the architect of our revenue engine
- You will build, automate and strengthen our GTM processes so that our strategy operates reliably at scale
- By bridging the gap between Marketing, Sales and Operations, you will manage our complete tech stack, orchestrate complex data flows, launch full-funnel campaigns, and leverage emerging AI technologies to drive pipeline growth
- We are highly invested in your development, and your career path will be a standing, dedicated item in your regular check-ins with your line manager. You will be directly reporting into our Global Senior Vice President of Marketing
- As a GTM at Grip you will have plenty of opportunities to grow and try new things, leading others or owning marketing initiatives across the organisation. We operate with a clear progression framework and use quarterly performance reviews to reflect and set goals so that you can achieve your full potential
- Workflow & Campaign Management: Architect HubSpot workflows, design robust lead routing, and execute end-to-end campaign launches
- Systems & Data: Build custom Zapier integrations across our tech stack and maintain marketing database health, including GDPR compliance
- Webinar & Process Ownership: Manage the technical delivery of all webinars and maintain rigorous documentation for marketing workflows
- CMS & Code Ownership: Manage the website CMS and implement new scripts and custom code for marketing operations
- SEO Operations: Perform proactive technical SEO audits, resolve site issues, track keyword performance, and drive emerging LLM search optimization strategies
- Platform Strategy: Manage strategy, budget allocation, and execution across Paid Search and Social (Google, LinkedIn, Meta)
- Optimization & Retargeting: Build technical, behavior-based retargeting flows and continuously optimize ROAS and CAC
- Pipeline Automation: Build behavioral lead scoring models and automate deal enforcement rules in Salesforce/HubSpot to ensure pipeline hygiene
- Data & Attribution: Drive multi-touch attribution reporting, manage data enrichment (Apollo), and own technical documentation for all GTM systems
- Outbound & ABM Orchestration: Manage outbound automation workflows, safeguard domain health, and partner with Sales to build intent-driven campaigns around Target Account Lists
- Sales Enablement: Engineer automated alerts for buying signals and build workflows that identify account expansion propensity or churn risk
- Testing & Optimisation: Design and run continuous A/B tests across landing pages and emails to maximize conversion rates
- Funnel Analysis: Analyse web analytics and user behavior to identify and resolve friction points in the buyer's journey
- AI Automation: Leverage tools like Zapier and OpenAI to automate lead research and scale personalized outreach
- Programmatic SEO: Build scalable, template-driven website pages targeted at high-value, long-tail keywords
- Reporting & Analytics: Deliver comprehensive operational reporting, monthly KPIs, and full-funnel retro reporting to leadership
- Commercial Alignment: Partner closely with Sales for custom reporting and cross-functional alignment
- Actionable Insights: Present data-driven findings to the commercial team, translating analytics into immediate action plans
Salary benchmarks
Our take
Grip is an AI-powered event networking solution that empowers professionals with quality interactions, and the event industry with full-cycle support and valuable insights. At its core, its proprietary technology drives intelligent recommendations through a self-learning matchmaking engine.
The platform leverages natural language processing, advanced algorithms and deep neural networks to constantly learn about the professional goals and interests of visitors, exhibitors and sponsors. This enables a higher return on time for professionals, and a higher return on investment for exhibitors, sponsors and event organisers.
As people swing back into in-person events, Grip is still in a strong position to aid event organizers in delivering live, virtual and hybrid events via its software solutions. This ability to cover all types of event retains Grip as one of the top players in the industry.
Steph
Company Specialist at Welcome to the Jungle
Company
Employee endorsements
Challenging work
"Grip has developed a collaborative way of working, where all teams are encouraged to give input along the way, meaning that many features change..."
Funding (2 rounds)
Feb 2021
$13m
SERIES A
Nov 2014
$0.1m
ANGEL
Total funding: $13.1m
Company benefits
- Private Health Cash Plan
- Company Training Sponsorship Programme
- Enhanced and Inclusive Paid Parental Leave
- Paid Volunteer Time Off (VTO)
- Remote-first working
- Rare opportunity to grow with the company and take the lead in shaping an entire industry’s use of technology
- Sabbatical Leave and extra days on tenure
- Group Life Insurance
Company HQ
London, England, UK
Articles
Leadership
Tim Groot
(Founder & CEO)Member of the Digital Innovation Working Group at UFI, The Global Association of the Exhibition Industry. Also a Pledger at Founders Pledge.
Lizzy Evans
(CPO)Joined Grip as VP of Product, and was promoted to CPO in 2025. Previously spent 4 years at Feedr, ultimately as CPO, and worked in product-based roles at a couple of other companies prior to this.
Maria Martin
(COO)Joined Grip as Project Lead for Business Operations. Was promoted to Head Of Business and People Operations, and then COO in 2020. Previoulsy worked in Project Management at Fourth, and in Partnership Projects at Marriott International.
People progressing
Hew joined Grip as SVP of Marketing in 2021. He has made a strong impact in this position, generating tens of millions in pipeline and revenue while leading a global team.
Christina joined Grip in 2020 as Director of Client Success. She became Director of Professional Services in 2022, before taking up her current position as VP of Sales and Customer Success later that year.
James joined Grip as Financial Controller in 2025, and was appointed Head of Finance a year later.
Pablo has worked at Grip since 2016, starting as a Software Engineer. He was promoted to Senior Software Engineer after a year, then became Chapter Lead (Middleware & Backend). In 2023 he transitioned to the role of Software Architect, and was promoted to Head Of Platform in 2024.
Dheeraj joined Grip in 2021 as Head of Engineering Operations, becoming Head of Engineering in 2024 and VP of Engineering Operations in 2025.
Emma joined Grip as a Junior Project Manager in 2020. She was promoted four times in three years, ultimately taking up the position of Director of Delivery in 2023.
George joined Grip as a Front End Developer in 2018. He became Engineering Manager (then Senior) in 2021 and 2023 respectively, eventually being promoted to Engineering Director in 2025.
Share this job
View 2 more jobs at Grip