Product Marketing Manager, Estendio
B2B SaaS, Ed Tech, Accessibility, US Market
£55-65k
Inclusive education through accessibility solutions
Be an early applicant
Inclusive education through accessibility solutions
21-100 employees
Be an early applicant
£55-65k
21-100 employees
Company mission
To create a world where inclusivity is the standard, not the exception.
Role
Who you are
- We’re looking for a curious, proactive, and impact-driven Product Marketing Manager to lead our commercial discovery and go-to-market strategy in new verticals—starting with US Higher Education
- This role sits at the intersection of commercial, product, and buyer insight. You’ll lead early-stage discovery and validation work, turning complex customer needs into compelling value propositions, scalable go-to-market strategies, and differentiated positioning
- You’ll play a pivotal role in the success of Tailo’s expansion—ensuring we deeply understand customer pain points, find routes to budget, and articulate how Tailo delivers tangible outcomes for learners and institutions alike
- You’re commercially-minded but mission-driven. You love digging into customer problems, uncovering market insights, and shaping strategies that bring innovative products to life
- You don’t need every answer to get started. You’re comfortable navigating ambiguity and energised by experimentation. You’re collaborative, fast-learning, and deeply curious about how technology can drive impact
- 4+ years of experience in Product Marketing, Product Strategy, or Product Management (ideally in B2B SaaS, EdTech, or accessibility)
- Proven track record of customer discovery and turning insight into strategy
- Experience shaping value propositions, positioning, and go-to-market plans
- Strong collaboration skills across product, design, marketing, and leadership teams
- Comfortable leading interviews, workshops, and discovery calls with external stakeholders
Desirable
- Experience in US Higher Education or K-12
- Understanding of the assistive tech, accessibility, or inclusion space
- Experience in GTM pricing, packaging, or launching new products
What the job involves
- Market Discovery & Customer Insight:
- Conduct deep qualitative and quantitative research with buyers, stakeholders, and users to map needs, pain points, KPIs, and budget pathways
- Validate and refine Tailo’s value proposition in new verticals—starting with US higher education
- Analyse the competitive landscape and buyer decision-making processes
- Value Proposition & Positioning:
- Shape differentiated product positioning based on real-world insight and competitive gaps
- Work with the product and GTM teams to translate customer needs into effective messaging and product strategies
- Define buyer personas, JTBDs, and compelling narrative frameworks to support Tailo’s go-to-market strategy
- Go-To-Market Enablement:
- Develop the GTM strategy - including positioning, pricing, assumptions and sales approach based on buyer discovery and pilot learnings
- Collaborate with GTM to develop campaigns, sales collateral, landing pages, and onboarding flows to be handed over to the sales team
- Help define early success metrics and measure pilot outcomes
- Be the voice of the customer during go-to-market and roadmap prioritisation
Application process
- 1. Initial Discussion (20-30 mins)
- 2. Line Manager Interview (60 mins)
- 3. Final Stage Interview (30 mins)
Our take
Estendio is a high-growth education technology company on a mission to make learning more accessible to all. The company's solutions support students with learning differences and its driven to make a real impact.
In 2014, Founder Chris Hughes was a student with dyslexia at the University of Strathclyde and realised that the results of his business degree would rely largely on his ability to present to his peers. After consulting with the university's disability service and dyslexia experts, Chris realised there was no direct or accessible solutions for presentation anxiety. With Chris determined to ensure that his public speaking fears didn't lead to his exclusion, he founded Estendio and began developing its first app, Present Pal.
Since launching the Present Pal app in 2018, Estendio now supports tens of thousands of people in the UK and North America. Its experienced quick expansion and its only getting started.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- EMI Options - The hard work comes from everyone so we want the whole team to have a share of the success!
- Remote Working - You can work remotely, go to our Glasgow office or a different co-working space if you prefer - it’s more important to us that you deliver work in the way that works best for you. This role however will involve travel to Glasgow on average once a quarter
- Assistive Technology - We mean what we say about accessibility and we're happy to look at any reasonable adjustments you might need either within the recruitment process or when you're working with us
- Personal Development - CPD is super important to us - you’ll have a plan that you work towards to make sure you’re expanding your skills and learning on the way
- 9-Day Fortnight - We are currently working under a 9-day fortnight pattern so that we have every second Friday off - a major benefit that we all love!
- Time off - Time away from work is important and we offer 33 days holiday per year (including bank holidays)
- Tools and tech - We supply what you need to work at your best (Macbook as standard) and stay connected
- Wellbeing - We know how important wellbeing is to happiness at work and we operate a cashback plan to help you cover some of the costs of everyday healthcare needs as well as a lot of 'nice to haves’. You’ll also have access to a 24/7 Employee Assistance helpline and face-to-face counselling sessions
- Socials - You’ll be working with an incredible bunch of folk who are committed to making real impact through tech for good - and having some fun along the way at our quarterly in-person get-togethers
Company values
- Accessibility: Inclusivity is at the heart of everything we do and we’re all about addressing pain points through simple solutions. We recognise that everyone is unique and has a different experience with learning differences and disabilities. We want to create a level, equal playing field for everyone to get the best out of themselves and each other, and we are constantly innovating and looking for ways to do this
- Adaptability: Adaptable meets ability in our small and committed team! This means embracing a growth mindset as we break new ground and learn from our mistakes. It’s also about being comfortable with the uncomfortable as we grow and innovate and lean into skills and work which may not be in our current wheelhouse
- Attitude: We’re each responsible for our own actions, performance and career. We always want to be good neighbours to each other, and put ‘us’ before ‘me’ to achieve our common goal. We embrace our differences and use them to grow by staying open-minded, curious and humble. Ultimately we are collaborative at heart, accountable and ready for the journey here at Estendio!
- Ambition: We want a world where inclusivity is the standard, not the exception and everything we do is geared towards this goal. At the same time, we’re here to become the best versions of ourselves - we are always learning and growing together to push ourselves to achieve our vision of inclusivity
Company HQ
Trongate, Glasgow, UK
Leadership
Chris Hughes
(Founder & CEO)A Non Executive Director at Dyslexia Scotland. Previously a Digital Economy Group Member/Chair of neurodiversity in Digital Technology at Skills Development Scotland. They were also an Entrepreneurial Ambassador and Guest Lecturer at the University of Strathclyde.
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