Performance Marketing Manager, Immunefi
Security service platform for web3
Open for applications
Security service platform for web3
21-100 employees
Open for applications
21-100 employees
Company mission
To protect the future of money.
Role
Who you are
- If you thrive in a fast-paced environment and have a knack for analytics, conversion optimization, and media buying, we want to hear from you
- 3+ years of experience in performance marketing, preferably in B2B SaaS and Web3
- Expertise in Google Ads, LinkedIn Ads, Twitter Ads, and Web3 media buying
- Strong analytical skills with experience in A/B testing, budget management, and CRO
- Hands-on experience with Google Analytics, Mixpanel, HubSpot, or similar tools
- Ability to manage and optimize marketing budgets for maximum impact
- Strong understanding of SEO principles and how they integrate with paid marketing
- Excellent communication and collaboration skills
Desirable
- Previous experience with Web3 marketing platforms, blockchain advertising, or crypto-native audiences
- Understanding of decentralized advertising models, token incentives, and NFT marketing
- Experience in multi-channel attribution and customer journey analytics
What the job involves
- We are looking for a Performance Marketing Manager with a strong background in B2B SaaS and Web3 to lead our lead generation and revenue growth efforts
- This role will focus on developing and executing data-driven digital strategies, optimizing paid campaigns, and ensuring maximum ROI across various platforms
- Develop and implement comprehensive digital marketing strategies to drive customer acquisition, lead generation, and revenue growth
- Optimize website and landing pages to improve conversion rates
- Work closely with design and development teams to lead funnel conversion rate optimization tactics
- Manage and optimize paid marketing campaigns across Google Ads, LinkedIn, Twitter, and Web3-specific platforms
- Execute media buying strategies, including programmatic and direct placements, to reach Web3 and SaaS audiences
- Conduct A/B testing to continuously refine ad performance and improve conversion rates
- Track campaign performance, analyze key metrics, and optimize strategies to maximize ROI and marketing efficiency
- Manage performance marketing budgets, ensuring optimum utilization of marketing budget
- Generate and present performance reports and insights to the marketing leadership team
- Work with the content marketing team to align paid strategies with SEO efforts for greater visibility
- Liaise with sales, product, and marketing teams to align campaigns with overall business objectives
- Support product launches and promotional campaigns with targeted performance marketing strategies
Our take
As Web3 expands, crypto projects face the ongoing risk of scammers and hackers. Immunefi is tackling this challenge and leading the way in security within DeFi and Web3. Facilitating network hosting, bug triaging, and program management in the Blockchain, Immunefi also offers smart contract projects to its customers, reviewing code, disclosing possible vulnerabilities, and securing these projects from exploits.
Since launching in 2020, customers of Immunefi include smart contract projects like Synthetix, TheGraph, Polygon, and SushiSwap. The company is now focusing on onboarding many more in the near future.
With bug bounties being a critical component of the company's long-term survival within the industry, Immunefi has partnered with the likes of ICON Foundation and Binance Smart Chain, securing more projects and cementing its standing within the rapidly growing Web3 world. September 2022 saw $24 million Series A awarded to Immunefi, leading to more incentives for whitehat hackers to engage with its bug bounty challenges.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Sep 2022
$24m
SERIES A
Oct 2021
$5.5m
EARLY VC
Total funding: $29.5m
Company benefits
- 100% remote-first work environment with flexible scheduling
- An autonomous work environment with trusting, smart, reliable team members
- An opportunity to be building an early-stage company in a dynamically evolving market and industry
- An opportunity to build your own path in the company as it continues to evolve and grow
Company HQ
Chinatown, Singapore
Leadership
Mitchell Amador
(CEO & Co-founder)Co-founded Immunefi in 2020.
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