Brand Marketing Specialist, HoYoverse

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Passion for gaming with a solid understanding of Genshin Impact and the gaming community
• Strong logical thinking and effective communication skills
• Knowledge of brand partnerships and influencer collaborations
• Ability to work independently and as part of a team in a fast-paced environment
• Excellent organizational and project management abilities
• Familiarity with social media platforms (Facebook, Twitter, Instagram, YouTube, TikTok) and online marketing strategies
• Strong analytical skills with the ability to interpret data and provide insights for decision-making

Desirable

• Assist in developing and executing brand marketing strategies in alignment with the company’s overall strategy and annual plan to enhance brand awareness and engagement in North America
• Collaborate with internal teams (including development, social media, PR, and business development) to launch both online and offline promotional campaigns
• Contribute to content creation for various marketing channels, including influencer collaborations, social media, digital advertisements, and partnerships
• Participate in brainstorming sessions to generate innovative ideas for campaigns and brand initiatives
• Conduct market research and competitor analysis to identify opportunities for brand growth
• Analyze campaign performance and provide actionable insights and recommendations for future strategies
• Manage relationships with key industry partners and influencers to extend the brand's reach
• Stay up-to-date on gaming and entertainment industry trends to ensure Genshin Impact remains competitive and relevant