Senior Product Marketing Manager, Circle
$130-155k
+ Equity + annual bonus potential
Community platform for creators & brands
Open for applications
Community platform for creators & brands
101-200 employees
Open for applications
$130-155k
+ Equity + annual bonus potential
101-200 employees
Company mission
To help organizations bring together engaging discussions, members, live streams, chat, events, and memberships — all in one place, all under their own brand.
Role
Who you are
- Strong alignment with our values. Find our values on our career page if you haven’t read up on them yet
- You are proficient in English (spoken, written, and reading) at a CEFR Level C1 / ILR Level 5
- 5+ years of product marketing experience, preferably within a high-growth, software company environment, with a strong emphasis on messaging, positioning, and copywriting
- Proven ability to create high-impact messaging that resonates with diverse audiences and drives demand
- Exceptional copywriting and storytelling skills, with experience developing product content that communicates complex features in a simple, compelling way
- Experience crafting product positioning frameworks and leading go-to-market strategies for new product launches
- Strong understanding of customer personas, pain points, and how to address them through effective messaging
- A track record of working cross-functionally with sales, product, and marketing teams to execute successful launches and campaigns
- You have a strong work ethic. We’re a fast-growing venture-backed startup with ambitious plans, and our team has a lot to deliver on
- You are an excellent writer and communicator. We’re a fully-remote team, and excellent writing is a key requirement in the role
What the job involves
- As the Senior Product Marketing Manager you’ll be essential to shaping how Circle is perceived in the market, ensuring our messaging resonates with target customers and differentiates us from the competition
- You’ll be an expert on positioning Circle’s products, driving cross-functional launches, and creating compelling narratives that resonate across customer journeys
- You’ll work closely with product, sales, and marketing to craft clear, compelling, and differentiated messaging that connects with customers and empowers internal teams to communicate Circle’s unique benefits effectively
- Craft high-impact copy and content that connects with target customers. You’ll write, edit, and oversee the creation of product content, from website copy to email campaigns, sales decks, and product collateral
- Your focus will be on creating clear, compelling, and persuasive copy that speaks to the needs of our customers and showcases Circle’s unique value
- Support Circle’s messaging and positioning strategy to differentiate in a competitive market. Help refine Circle’s product messaging and positioning by tailoring key messages for different audiences, ensuring consistency across all channels, and contributing to building a strong narrative that drives differentiation and brand recognition
- Contribute to go-to-market strategies for product launches. Assist in developing and executing go-to-market strategies for product launches
- Support the creation of compelling messaging for new features, coordinate cross-functional teams, and ensure a smooth go-to-market process that maximizes product adoption and market impact
- Enable the go-to-market team with the tools and resources needed for success. You’ll work closely with the sales and customer success teams to develop sales enablement content, including battlecards, pitch decks, FAQs, and training materials
- Your goal is to arm the GTM team with the knowledge and tools they need to effectively communicate Circle’s value to prospects and customers
- Develop external facing enablement tools and resources to empower customers. Create customer-facing enablement materials, including product guides, FAQs, and training content, to ensure customers fully understand and utilize Circle’s products
- You’ll help craft content that educates and engages customers, making it easier for them to adopt new features and get the most value from Circle’s offerings
- Collaborate cross-functionally to drive cohesive messaging and customer insights. You’ll partner with product, customer success, and marketing teams to gather customer insights, feedback, and data to inform messaging and product positioning
- You’ll ensure messaging resonates across customer touchpoints and speaks directly to customer pain points and needs
- Help shape the Circle brand story as we introduce new products and scale up-market. As Circle introduces new products like Circle Discover, Headless, and APIs, you’ll help shape the overarching brand story and ensure our positioning aligns with new customer segments and product capabilities
- You’ll play a key role in helping us expand into new markets and reach new ICPs
Our take
The influencer market is nearly twice the size it was globally back in 2019. With more creators flocking to the digital space to grow and engage with their followers, cracks in the existing platforms’ relationship to their content creators are showing. Circle is one of a number of content creator platforms rising up to meet the demand for change.
Its community platform allows users to create and engage with their own groups, for a small subscription fee established by the creators. This direct ownership and community engagement is proving something of a silver bullet for companies looking to tempt creators off of incumbent giants like Tiktok and Youtube. Companies like Substack, Patreon, and Pico have all seen remarkable success with this strategy, suggesting that Circle’s foray into establishing something similar for a creator hub is playing to an eager market.
The company's ultimate aim is to pull together all creator tools like newsletter publishing, merch sales, and podcasting under a single Circle umbrella. This is ambitious - but Circle is growing alongside the creator economy at an impressive pace. If it can maintain this growth, it will be poised well for future success.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
29% female employees
42% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"I appreciate that Circle provides an annual budget for courses and education, allowing me to continuously learn and develop my skills. Additionally,..."
Funding (last 2 of 3 rounds)
Dec 2021
$24.7m
SERIES A
Feb 2021
$4m
SEED
Total funding: $30.2m
Company benefits
- Medical coverage & reimbursements: Depending on your location, you will either be offered a full medical plan for you & your family, or offered generous monthly reimbursements to help with medical costs
- Equity package: We offer an equity package to every person that works at Circle
- Paid time off: We offer 35-days of PTO per year based on your hire date. Up to 50% can carry over to the next year
- Work from home, or anywhere: All of our employees are 100% remote!
- Learning & development stipend: Take advantage of up to $500 USD per year to help you level up your professional skills
- Home office stipend: New joiners receive $2,150 USD on their first paycheck to help outfit their home office, with a refresh every three years
- Company offsites: Twice a year, the Circle team gets together for a fully paid company retreat in incredible places around the world!
- Annual bonus: Roles that don't already receive variable income or commission are eligible to earn up to an extra 5% of their annual earnings as a yearly bonus based on overall company performance
- U.S.-benchmarked compensation, no matter where you are in the world
- Paid sabbatical: After 3 years of employment, team members earn a paid 1-month sabbatical to decompress and unwind
- Parental leave for parents expanding their family, or just starting one
- 401k with employer match: U.S. employees can partake in a 401k plan that has a 5% match, dollar-for-dollar 🇺🇸
Company values
- 🌱 Grow together — We give honest feedback to others with the best intentions, and listen to valuable feedback when it’s given. We strive to grow with our company and operate with a growth mindset. We own our mistakes and avoid finger-pointing when things don’t go our way.
- 💡 Trust and autonomy — Our team members have solid judgement, and seek to earn a high degree of trust from everyone they work with by showing them their best judgement. Once a team member has earned trust, they can operate with a sense of autonomy and can do their best work without too much supervision. Our leaders seek to instill a sense of autonomy in their team members.
- 🏃🏽♀️ Bias for action — We jump to action with passion and positivity. When faced with challenges or opportunities, we're able to move fast and get things done. We value achieving tangible outcomes above simply valuing the inputs to those outcomes (i.e. planning, surveys, process, etc.).
- 💻 Product first — Everyone at Circle cares deeply about our product, and strives to do their best to make it better regardless of their role. We're open to sharing or receiving constructive feedback about our product at all times.
- 💭 Long-term thinking — We're here for Circle’s future and value its long-term mission. We pause and reflect on the fundamentals. We constantly seek to make trade-offs which benefit Circle’s mission over the course of the next decade — not just the immediate month or quarter ahead.
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
Sid Yadav
(Co-founder & CEO)Previously founded Rev2.org, and wrote for VentureBeat, before moving on to work on design and front-end engineering both freelance and with Wizpert. Prior to Circle, worked in various senior product roles at Teachable.
Andrew Guttormsen
(Co-founder & Head of Revenue Operations)Previously an equities trader and analyst with SMB Capital, who moved on to found visitor engagement games design company, Exploreous. Subsequently held various senior roles in growth and marketing at Teachable.
Rudy Santino
(Co-founder & Head of Design)Has 20+ years experience as a designer, and spent time at Teachable + Gumroad working closely with dozens of top creators.
People progressing
Liz was hired as an Account Executive, before being promoted to a Senior Account Executive one year later. Liz moved up again only 8-months later to a Mid-Market Account Executive.
Katelyn joined Circle in early 2023 as a Customer Success Manager, and was promoted to a people manager role on the CSM team before her 1-year anniversary.
Donald accepted a part-time 3-month contract to help with a busy quarter at Circle. His outstanding performance led to a full-time offer to join Circle's People Operations team.
Diversity, Equity & Inclusion at Circle
Andrea Rojas (Head of People)
- As a fully-remote international company, diversity is baked into our DNA. Here’s how our CEO, Sid Yadav, frames our hiring mission: “let’s find talent in underserved and under-represented corners of the world, set them up to do the best work of their lives, and in turn, change their life.” To achieve this hiring mission, we offer competitive U.S.-benchmarked compensation no matter where someone’s located in the world, and we proactively seek candidates who expand representation of backgrounds, cultures and lived experiences in our teams.
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