Head of EMEA Sales, InMobi
Data-driven mobile marketing platform
Be an early applicant
Data-driven mobile marketing platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To drive real connections between brands and consumers through its data-driven mobile advertisement platform.
Role
Who you are
- Must have experience selling demand-side solutions to large brands and advertisers directly, across the advertising technology ecosystem
- Deep understanding of mobile app performance ecosystem (DSPs, MMPs, Native Media, KPIs, SKAN, etc.)
- Deep experience selling into gaming studios, brands, and independent agencies alike across app performance ecosystems (vertical agnostic)
- Drive results with a strategic approach to relationship building vs. a transactional approach
- High energy, self-starter, with the ambition to drive performance and impact on the business (bring the hustle mindset)
- Proactive problem solver (aim for solutions, not only finding the problems)
- Experience being on the other side of the spectrum in the delivery of campaigns and operations to understand common challenges
- BA/BS degree in a related or similar discipline is required. An MBA or a Master's degree is a plus
What the job involves
- Hunt: Identify, close, and develop relationships with targeted, strategic advertisers and independent agencies for App Performance and App Retargeting opportunities
- Farm: Develop and grow repeat business from existing customers, strategic relationship building to execute long-term commercial contracts, drive QBRs, etc
- Lead: manage the team of sales managers in region, help hire, build and coach a high functioning team for sales in region
- Partner: Liaise with the other key AdTech players like MMPs, DMPs, Platforms, etc. to help work with the partnerships team and drive larger partnership conversations with an aim to deliver more value for the advertiser clients
- Engage: Attend industry events to represent InMobi with thought leadership on matters relating to performance advertising, especially with the latest industry trends like SKAN
- Strategize: Work with the product team to drive innovation and bring market feedback into feature requests, work with the product marketing team to drive enablement efforts for initiatives, work with external partners to drive referral programs for lead generation, work with the marketing team to drive thought leadership initiatives, work with internal team to drive process efficiencies on special projects
- Collaborate: effectively internally to align resources (product, engineering, business operations, etc.) to help meet marketers' needs
Salary benchmarks
Our take
Mobile advertising is an incredibly important element of marketing campaigns for modern businesses, but success is limited to the quality of engagements that campaigns have on audiences. Engagement can be optimised by targeting ads to relevant audiences through cookies and other data sets, but without the right analytic tools to lead to actionable insights, this data remains useless.
InMobi provides a data-driven mobile marketing platform, offering a toolkit called InMobi Pulse that provides insights into mobile marketing based on consumer feedback, product testing, and other proprietary data. The company also provides InMobi Exchange, a platform for reaching mobile-first audiences and an enterprise-grade platform for purchasing DSP services.
Whilst it is undeniable that InMobi faces competition from other mobile-focused marketing platforms, the company stands out with the sheer range of tools it offers and its focus on markets such as India and Southeast Asia which are difficult for North American and European firms to enter. InMobi has plans to further expand globally, however, and is bringing its Glance lock screen advertising product to the US and Latin America in the near future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2014
$5m
LATE VC
Sep 2011
$200m
SERIES C
Total funding: $220.6m
Company HQ
Central Water Catchment, Singapore
Leadership
Abhay Singhal
(Co-Founder & CEO (InMobi Advertising))Since co-founding InMobi in 2006, they have held a number of roles at the company, including Head of Global Ad Sales, MD, CRO, and now CEO. Previously co-founded TeN where they served as the Head of Sales for over 4 years.
Piyush Shah
(Co-Founder & COO (Glance))Experience as co-founder and Head of Business Development for LearningSpiral.com Pvt Ltd. Previously also a Product Manager of Consumer Payments and Assistant Vice President of Private Banking for Deutsche Bank.
Naveen Tewari
(Co-Founder & CEO (InMobi & Glance))Founder and CEO of Glance. Previously spent 3 years as an Associate at McKinsey & Company.
Mohit Saxena
(Co-Founder & CTO (InMobi))Senior Columnist for The Indian Economist since 2015. Previously founded Rizort.
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