Marketing Operations, Shotgun
Concerts
Ticketing solution for live music
Job no longer available
Ticketing solution for live music
21-100 employees
Job no longer available
21-100 employees
Company mission
To change the way party planners and party lovers interact.
Role
Who you are
- Marketing expertise (channels, tools, project management)
- Industry knowledge (music events, touring and concert markets)
- Client facing experience
- Project management skills
- Mastery of Shotgun's product, the Smartboard, on which you will be trained
- We are looking for an experienced profile, capable of driving marketing initiatives and having demonstrated a significant impact on sales performance (GMV, revenues, conversion rates)
- With strong analytical and optimization skills, you are able to translate data insights into action levers to maximize campaign effectiveness and sales growth
- Development and coordination of omnichannel online and offline campaigns (email, social media, search, retargeting)
- Implementation of content strategies: copywriting, blogging, videos, social media, etc
- Analytical skills
- Audience segmentation
- A/B testing
- Impact analysis on key KPIs related to ticket sales
- Project management: organization, prioritization of tasks and coordination of complex marketing campaigns
- Meta & Pixel Tracking
- Ability to audit our pixel set-up
- Construction of associated documentation
- Support for organizers on these issues
- Expertise in Social Ads management (Meta, Google Ads, TikTok Ads, etc.)
What the job involves
- As part of the concert vertical, you will support our partners (tour operators, promoters, concert halls) on a daily basis, playing a crucial role in their development on the French market throughout their lifecycle
- Your objective: to understand how to sell tickets for this type of event, and to help tour operators implement the right marketing strategies in tandem with the Account Manager
- Support Shotgun customers in their main challenge: selling more tickets to a targeted audience, by developing appropriate marketing strategies
- Understand the specific marketing challenges of each organizer and propose customized solutions to optimize their performance
- Deploy marketing campaigns in line with organizers' growth objectives, and maximize their impact by adjusting budget allocation according to sales dynamics
- Identify key periods in the organizers' sales cycle and implement targeted marketing actions to stimulate sales
- Monitor and analyze campaign performance using socio-demographic, behavioral and musical data, in order to refine action plans
- Provide responsive and flexible support to meet partners' day-to-day needs
Our take
If you're organising an event, there's no shortage of ticket companies offering to manage booking and boost sales. However, the industry overall is somewhat outdated, with complicated interfaces putting off both organisers and customers. Founded in 2014, Shotgun is an attempt to redress this with intuitive software and a ticketing marketplace that meets the changing needs of modern event organisers and their fans.
Competing against larger players such as Dice and Resident Advisor, Shotgun stands out with its laser focus on the 18-25 year old event-going market. Catering to a crowd used to on-demand music services with expectations of lower costs and more exciting shows (research shows younger event-goers are far more likely to leave early if they're unhappy), Shotgun has invested heavily in social features and its mobile app experience to keep fans engaged.
So far, it has experienced success - it quickly gained several hundred organisers in about 30 cities for its platform and it is continuing to grow, with over 100,000 regular users of its app. As other ticketing services struggle to capture the younger party crowd, Shotgun has an early lead in this space that it should be able to continue to build on.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
40% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2022
$5.2m
SERIES A
Feb 2020
$2.1m
SEED
Total funding: $8.4m
Company HQ
Folie-Méricourt, Paris, France
Leadership
Lucas Gerard
(Co-founder & CTO)Was also Co-Founder & CTO of YesPark. Before that was the Head of Technical Development at Ikky.
Romain Dugier
(Co-founder)Was previously a Marketing Assistant for Eurocopter and Chateau La Coste. Also interned at L'Oréal and Dragon Rouge.
Tristan Le Corre
(Co-founder)Before co-founding Shotgun was a VC at Science in Santa Monica. Before that held roles at PAI Partners, Société Générale and PwC.
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