Marketing Operations, Shotgun

Competing against larger players such as Dice and Resident Advisor, Shotgun stands out with its laser focus on the 18-25 year old event-going market. Catering to a crowd used to on-demand music services with expectations of lower costs and more exciting shows (research shows younger event-goers are far more likely to leave early if they're unhappy), Shotgun has invested heavily in social features and its mobile app experience to keep fans engaged.

So far, it has experienced success - it quickly gained several hundred organisers in about 30 cities for its platform and it is continuing to grow, with over 100,000 regular users of its app. As other ticketing services struggle to capture the younger party crowd, Shotgun has an early lead in this space that it should be able to continue to build on.