£23k
A toy swap subscription service
Job no longer available
A toy swap subscription service
21-100 employees
Job no longer available
£23k
21-100 employees
To make toy sharing the norm and in doing so, creating a more sustainable, equitable and empathetic way for kids to play - while helping parents save money, clutter and waste.
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To make toy sharing the norm and in doing so, creating a more sustainable, equitable and empathetic way for kids to play - while helping parents save money, clutter and waste.
Currently, 23% of purchased toys become unloved within a week, destined to become clutter and then landfill. In a bid to reduce waste, Whirli is bringing the sharing economy model to the UK toy market by offering toy subscriptions that allows parents to return and exchange rented toys when they become unloved.
Whirli offer a significant number of toys with a lower subscription price than their competitors. Customers also have complete control of the toys they get delivered, unlike other services that curate boxes based on age. Parents are also increasingly concerned with sustainable consumption, and Whirli's model provides a eco-friendly option.
Whirli must continue finding ways to increase its customer base to ensure it can stay afloat in the competitive toy market.

Freddie
Company Specialist at Welcome to the Jungle
Dec 2020
$5.4m
Nov 2019
$1m
This company has top investors
Nigel Phan
(Managing Director)Formerly an Associate Partner at McKinsey & Co. Featured in Forbes 30 Under 30 for Retail & Ecommerce 2020. Also Chair Of The Board Of Trustees for The Kids Network, a children's mentoring charity in London.