Thanks to an increasingly mobile-native and plugged-in younger demographic, fintechs have a new market to play for: teens and young adults. It’s led to fierce competition, but Step is one of the players leading the pack.
Step’s offering is a fee-free, interest-free visa card, with instant payments and easy account management that is optionally controlled by a parent (or sponsor). The idea is to offer a relatively low-risk sandbox in which young people can build up financial literacy along with a good credit score, whilst enjoying the benefits of digital banking.
Some savvy TikTok marketing by Step, along with flashy backing from celebrity investors, has helped it rapidly onboard over 3 million users and cultivate strong name-brand recognition. In 2026 it was acquired by MrBeast's company, a move which Step hopes will amplify its platform so that it can broaden its reach.
Freddie
Company Specialist at Welcome to the Jungle