Marketing Strategist, Firework
CA$70-80k
Video-based eCommerce platform
Be an early applicant
Video-based eCommerce platform
201-500 employees
Be an early applicant
CA$70-80k
201-500 employees
Company mission
To revolutionize commerce for people and brands through the power of human connection.
Role
Who you are
- Bachelors degree
- 2+ years of experience in a marketing generalist role focused on go-to-market, product marketing, or sales enablement, preferably in a SaaS startup environment
- Excellent communication skills (reading, writing, presenting)
- Strong analytical skills to assess market data and provide insights but also creative and innovative in devising creative solutions
- Familiarity with marketing tools (hubspot, salesforce, Monday, smartsheets)
- Thrives in a scrappy startup environment with a team-first approach
- As a hybrid office-centric company, we are looking for candidates in Toronto,Canada. Candidates outside the location are encouraged to apply though must be willing to relocate
What the job involves
- As Marketing Strategist, you’ll have a critical role in supporting and executing various marketing initiatives to drive growth
- With exceptional attention to detail, strong organizational abilities, and excellent communication skills, you'll partner with other members of the marketing team along with product, sales, and customer success to support go-to-market efforts
- From digital marketing to content creation, product marketing to brand positioning, this is an exciting role that will offer the opportunity to make a daily impact on our business goals
- Work with marketing and other key stakeholders to execute our overall marketing strategy, targeting key customer segments, and identifying high-impact marketing opportunities
- Plan, execute, optimize, and measure multi-channel marketing campaigns (including digital, content, social media, and email marketing) to drive lead generation and customer acquisition
- Collaborate with internal resources to create high-volume engaging long and short form content, including blog posts, whitepapers, case studies, webinars, and social media posts
- Support and execute SEO strategies to improve organic search rankings and drive website traffic, while managing SEO campaigns to generate leads
- Support Product Marketing objectives to help shape the brand positioning and value proposition that resonates with target audiences
- Track and analyze performance of GTM initiatives, providing regular reports on key metrics such as customer acquisition cost, lifetime value, and market penetration
Our take
Live-streamed shopping has long been popular in China. In 2020, the first 30 minutes of Alibaba’s Singles’ Day presales campaign on Taobao Live generated an impressive $7.5 billion in total transaction value. Firework is helping to bring these kinds of video-based eCommerce experiences to a Western audience with a smart commercial strategy.
Originally launched as a standalone social platform featuring swipe-able web stories, Firework made a strategic shift towards a more streamlined B2B model. It now provides services to partners such as Albertsons, a prominent grocery chain, by granting them access to its video technology infrastructure. This enables partners to effortlessly launch diverse and interactive shippable videos on their respective websites. The outcome of this pivot has paid off, with Firework emerging as the leading global platform of its kind.
The real money in shoppable videos is ultimately live-streamed experiences, which are still not landing for American audiences. Despite this, Firework’s more complete offering, including the ability to directly collect consumer data and learn about a shopper’s behaviour, means that American brands are giving the startup business ahead of this anticipated cultural shift.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES B
Mar 2021
$55m
SERIES A
Total funding: $270.3m
Company HQ
Downtown, San Mateo, CA
Articles
Leadership
Vincent Yang
(CEO)Previously founded EverString which was acquired by ZoomInfo. Before that, worked as an Investment Manager at Summit Partners and before that as an Analyst in J.P. Morgan's Investment Banking team.
Jerry Luk
(President)Previously Head of Business Strategy for the Mobile division at Edmodo. Before that, co-founded Presdo where they were CTO. Early employee at LinkedIn, creating the mobile platform.
Salary benchmarks
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