Marketing Strategist, Firework
CA$70-80k
Video-based eCommerce platform
Job no longer available
Video-based eCommerce platform
201-500 employees
Job no longer available
CA$70-80k
201-500 employees
Company mission
To revolutionize commerce for people and brands through the power of human connection.
Jump to section
Company mission
To revolutionize commerce for people and brands through the power of human connection.
Our take
Live-streamed shopping has long been popular in China. In 2020, the first 30 minutes of Alibaba’s Singles’ Day presales campaign on Taobao Live generated an impressive $7.5 billion in total transaction value. Firework is helping to bring these kinds of video-based eCommerce experiences to a Western audience with a smart commercial strategy.
Originally launched as a standalone social platform featuring swipe-able web stories, Firework made a strategic shift towards a more streamlined B2B model. It now provides services to partners by granting them access to its video technology infrastructure, enabling them to effortlessly launch diverse and interactive shippable videos on their respective websites. The outcome of this pivot has paid off, with Firework emerging as the leading global platform of its kind.
The real money in shoppable videos is ultimately live-streamed experiences, which are still not landing for American audiences. Despite this, Firework’s more complete offering, including the ability to directly collect consumer data and learn about a shopper’s behaviour, means that American brands are giving the startup business ahead of this anticipated cultural shift.
Steph
Company Specialist at Welcome to the Jungle
Company values
- Extreme Ownership: Firework is YOUR company! See something or someone that needs help? Lend a hand
- Learn, Unlearn, Relearn: Stay curious and young at heart. Don't be afraid to try
- No Ego & No A$holes: We do what's best for the company. It's all about team first
- Extreme Speed: We operate and execute with urgency! Respect your colleagues and their time
- Win Together: We believe and trust in one another to win as a team
- Customer Centric: We are partners in our customer's success
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES B
Mar 2021
$55m
SERIES A
Total funding: $270.3m
This company has top investors
Leadership
Vincent Yang
(Co-Founder & CEO)Previously founded EverString which was acquired by ZoomInfo. Before that, worked as an Investment Manager at Summit Partners and before that as an Analyst in J.P. Morgan's Investment Banking team.
Articles
Jobs (3)
Software Engineering
Design
Sales & Account Management