Marketing Automation Specialist, HireVue
More information about location
Talent experience platform
Be an early applicant
Talent experience platform
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To make hiring faster, fairer, and more flexible for everyone — ensuring every candidate has the same experience.
Role
Who you are
- BA/BS or equivalent working experience, with 1-3 years experience in marketing operations
- Experience in both ABM and traditional Inbound demand generation to support pipeline targets preferred
- Paid Media and Paid Social Media Management in a B2B high technology company
- Demonstrated experience owning specific campaigns from start to finish
- Strong analytical skills and a data-driven decision making orientation
- Experience managing all the various types of activities that drive leads, manage them via the demand funnel, and work closely with agency partners, internal customers, to optimize campaigns
- Marketo Certification a plus
- This position is a work-from-home role. The individual in this role must be able to work from home in an environment free from distractions, where they can attend virtual video meetings
What the job involves
- As the Marketing Automation Specialist, you will be instrumental in propelling our business to new heights
- You’ll build Marketo programs, help manage our email marketing programs, and support the marketing team with data to guide optimization decisions
- Working closely with the Director of Marketing, this role will help implement all programmatic and operational initiatives in Marketo including email promotions, lead nurtures, content programs, and data management automation
- This person will also have an interest in analytics and reporting to support the marketing team in analyzing data and making optimization recommendations
- Work with the demand generation team to develop and execute email marketing programs, including email creation, segmentation, testing, deployment, and continuous performance monitoring
- Create Marketo programs and automation to process website conversions and form completions
- Plan and perform A/B testing within marketing automation platform to improve productivity, conversion rates, programs/campaign ROI, and sales growth
- Support marketing operations initiatives in Marketo and Salesforce related to lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
- Responsible for campaign creation in Salesforce
- Monitor and maintain data quality within the marketing database
- Create and maintain reporting dashboards on marketing and sales effectiveness and business results
- Experience creating & analyzing reports across multiple sales & marketing teams to create consolidated performance reviews & recommendations
- Take the lead on selecting, implementing, and maintaining a best-in-class marketing technology stack to serve marketers across channels
- Maintain rigorous data analysis and auditing practices to uphold data integrity
- Implement, document, and refine processes and integrations to improve overall marketing operational efficiency
Our take
Companies are facing increasing competition to attract job seekers and therefore need new ways to make interviewing processes more accessible. HireVue does exactly this, working with companies to conduct video interviews - live or recorded - that are scheduled around a candidate’s availability.
In order to do so, the company has deployed the use of artificial intelligence, which assesses and scores a candidate based on skills like problem-solving and communication. This not only doubles the number of interviews and hires that a company can make (in less than half the time) but improves candidate quality. For this reason, companies like Amazon and Unilever deploy its services to scale and accelerate their hiring processes, a great reflection of the quality of HireVue's offering.
The company has met criticism, however, with some claiming its analysis of factors like facial movements, word choice or speaking voice is simply a blend of superficial measurements and arbitrary number-crunching that could be seen as unfair discrimination. Despite this, HireVue does seem to have found an interesting angle into the fruitful hiring industry and will look to expand its position over the coming years.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2015
$45m
SERIES E
Oct 2013
$25m
SERIES D
Total funding: $93m
Company values
- Hero for our customers
- Enjoy the journey
- Always do the right thing
- Reach forward
- Take action and go
Company HQ
South Jordan, UT
Articles
Leadership
Jeremy Friedman
(CEO)Joined HireVue in 2024 as CEO. They are also an Advisor at Ten2 Capital. Previously they founded and served as CEO at Spiral Connect and Schoology.
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