Marketing Automation Specialist, HireVue

In order to do so, the company has deployed the use of artificial intelligence, which assesses and scores a candidate based on skills like problem-solving and communication. This not only doubles the number of interviews and hires that a company can make (in less than half the time) but improves candidate quality. For this reason, companies like Amazon and Unilever deploy its services to scale and accelerate their hiring processes, a great reflection of the quality of HireVue's offering.

The company has met criticism, however, with some claiming its analysis of factors like facial movements, word choice or speaking voice is simply a blend of superficial measurements and arbitrary number-crunching that could be seen as unfair discrimination. Despite this, HireVue does seem to have found an interesting angle into the fruitful hiring industry and will look to expand its position over the coming years.