Tech Partner Manager, Playable
Gamification platform for marketing
Open for applications
Gamification platform for marketing
21-100 employees
Open for applications
21-100 employees
Company mission
To help brands turn their target audience into valuable customers through playable marketing.
Role
Who you are
- Are you passionate about identifying and establishing partnerships
- And do you thrive at the intersection of marketing and tech
- 3+ years experience from a similar role working with tech partnerships, preferably in MarTech
- SaaS or MarTech sales experience, driving revenue growth, all the way from prospecting to closing
- Great marketing knowledge and digital understanding is essential when advising customers on the use of gamification marketing in the digital space
- Business acumen is fundamental in our customer dialogues. The ability to understand the customers’ value drivers, revenue stream, financial accounts, and core business
- Understanding of Martech to ensure a valuable dialogue with customers around the integration of Playable in their existing Martech stack, and how/where it can make a significant impact
- A Process-driven mindset in order to lead and guide our customers. We must be in the driving seat when making handovers, onboardings, and customer sprints to minimise the time from the first campaign live to tangible results - and hereafter many more campaigns per licensed customer
- Ability to discuss value. The customer’s price must reflect the customer’s perceived value in the licence period to ensure licence renewal. Value discussions do not simply cover metrics (such as the number of leads, time spent with customers, etc.) but should take place strategically where we support the customers’ business goals
- Stakeholder management capabilities are needed to navigate in and understand the different layers of the customer’s organisation
What the job involves
- At Playable, we're blazing the trail for making playable marketing an integrated discipline for ambitious marketers, and we're looking for a Tech Partner Manager to work with existing and new tech partners to accelerate business growth for us and our customers
- With base in our London office, the Tech Partner Manager shall build, sign and maintain strong relationships with strategic tech partners, including agencies, technology providers, and other relevant industry stakeholders
- You will serve as the main point of contact and trusted advisor for tech partners, existing and new, understanding their needs, and proactively addressing any challenges or concerns, and identifying new business opportunities to drive revenue growth
- One of the Tech Partner Manager’s main objectives is to inspire, educate and train partners on the benefits, features, and capabilities of the Playable platform
- You'll share best practices, showcase exciting use cases, and craft effective strategies that help partners seamlessly integrate interactive experiences into their clients' marketing campaigns
- You will work closely with internal teams (including Sales, Marketing, Product and Customer Success) to align partner activities with Playable’s business goals and coordinate cross-functional efforts to deliver exceptional partner experiences to achieve mutual objectives
- Therefore, it is also highly important that you stay up to date with industry trends, the competitive landscape, and emerging opportunities in order to provide recommendations on marketing developments, partner strategies and potential areas for growth
- Get ready to ignite creativity, develop joint marketing and sales initiatives and leverage partner networks to generate leads and expand the adoption of playable marketing
- Engaging proactively with existing partners to do account mapping in order to both accelerate existing deals and identify new opportunities
- Managing day-to-day relationships with our tech partners and becoming a trusted advisor
- Inspiring, educating and training tech partners on the features and capabilities of the Playable platform
- Working closely with internal teams to align partner activities with Playable’s business goals
- Staying up to date with industry trends, the competitive landscape and emerging opportunities
- Tracking and managing the tech partner pipeline with referral and co-selling opportunities
- Identifying, building and signing strong relationships with strategic tech partners
Application process
- We will screen and interview candidates on an ongoing basis – so please, do not hesitate to apply
Salary benchmarks
Our take
As consumer habits shift, the marketing and advertising industries must keep up, and continue the race for consumer attention that has run through the paper and digital marketing eras. Playable aims to enable companies to engage potential customers in a novel, modern way, by providing “gamification” – the option to create playable brand experiences.
Founded in 2017, Playable – formerly Leadfamly – is the world’s leading marketing gamification platform, bringing this new category to the marketing industry. Gamification acts as the mechanism to engage audiences to campaign pages, creating brand experiences that are impactful and memorable for their novelty and interactive nature. Playable works alongside brands to create the games, which can be luck, knowledge or skill based, to ensure a good brand fit whilst also making sure any marketing team can employ gamification, regardless of experience.
Playable works with upwards of five hundred companies in Europe, with an impressive amount of time being spent in gameplay on its platform. The company is currently focussed on growth, hiring talent, and securing customers, towards its goal of making gamification an indispensable part of the marketing stack.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-40% employee growth in 12 months
Company
Company values
- We depend on the creativity, drive, and independent thinking of individuals, but our successes are always team efforts.
Company HQ
Frederiksbjerg, Aarhus
Articles
Leadership
Martin Bjørn Madsen
(CEO)Former Digital Manager at Mindworking. Previously Managing Director at Accedo. Was a Board Member at StockonDeals and at Bapoon.dk.
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