Director of Growth Marketing, Keeps
$156.8-215.6k
Plus Annual Incentive Plan + Stock Option Package
Hair loss prevention and treatment
Job no longer available
Hair loss prevention and treatment
1-20 employees
Job no longer available
$156.8-215.6k
Plus Annual Incentive Plan + Stock Option Package
1-20 employees
Company mission
To make future hair loss a thing of the past.
Role
Who you are
- 8+ years of experience in acquisition, growth, or other related functions. Have previously owned the customer funnel from visit to purchase
- Management of marketing budgets of $30M+
- Deep experience and knowledge of key performance channels including Facebook, TV/OTT, Influencer and SEM
- Management experience leading teams of 5+ across different functions within Growth. Proven track record of developing and retaining talent
- Keen interest in how brands build awareness with customers, deliver highly efficient customer acquisition and measure performance in the consumer facing digital world
- Experience working with finance teams on the P&L and other financial business metrics
- Experience in growth forecasting and attribution modeling. Ability to build and improve multi-channel growth models through advanced analytics
- Expertise in analytics and experience using BI tools including Looker, Tableau, Google Analytics or any other web analytics platforms
- Comfort in a fast-paced ambiguous environment. The job description captures general responsibilities, but we are a fast growing company and there are many opportunities for the role to expand further
- Experience with working in DTC, retail, or subscription companies
- Genuine curiosity about healthcare, chronic conditions
What the job involves
- The Director of Growth Marketing, Nurx will be a key leadership role within the Marketing team
- Oversee Customer Acquisition and Growth Experimentation functions to deliver on new customer revenue targets. Develop the Growth marketing strategy and define KPIs and success metrics
- Ownership of a ~$50M marketing budget across online and offline channels including Facebook, TV, Influencer, SEM, Affiliate, and more; develop and test into new successful channels that can scale
- Lead performance creative to produce winning marketing assets that improve performance on paid social, TV, and YouTube
- Evolve our attribution model with the data team to better optimize the marketing mix and return on investment of each channel; work on continuously improving our analytics in an ever-changing environment
- Track relevant market conditions and competitive trends, using insights to shape future plans
- Partner with the Retention team to drive customer acquisition through activation and CRM efforts; work on understanding the full customer journey to maximize LTV of new customers
- Partner with the Brand team to develop a best-in-class brand experience and strategy. Leverage OOH, TV, and other brand channels to drive awareness
- Create testing strategy and framework across Growth channels; Partner with Product to develop A/B testing strategies on the website and customer funnel
- Collaborate with the Nurx GM and other key leaders cross-functionally including Retail, international, and other key strategic initiatives
- Lead, manage, and uplevel a team of 5 growth marketers on day 1; continue to build and develop the team
- Build a true growth-first mentality within Thirty Madison as a whole; Be a leader within the entire company
Our take
Hair loss affects roughly 1-in-2 men, and for some can be a source of unhappiness and loss of self-esteem. Although there is no proven cure for baldness, preventative measures have been shown to lessen and prevent hair loss before it starts; but sifting through the endless products to find something that will work, for a reasonable price, can be hard. Keeps offers a subscription service that delivers FDA-approved treatments to the door, taking away the guesswork for consumers who want to treat or prevent hair loss.
There is and has been an abundance of anti-hair-loss products on the market, though the majority historically, and many still today, are poorly regarded – even snake oil – solutions. Keeps not only provides researched, doctor-approved products, but also delivers tailored plans that begin with a medical consultation. This unique, medical-first approach to hair loss is also evident in detailed website listings of the drugs they sell, as well as the follow-up care provided with each plan.
Keeps is a child company of Thirty Madison, which has raised massive investment including from healthcare giants Johnson & Johnson. Its involvement shows that Keeps is regarded as an important part of the healthcare industry’s future, set apart from competitors by its focussed approach on one condition.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Aug 2020
$47m
SERIES B
Oct 2018
$15.3m
SERIES A
Total funding: $69.8m
Company benefits
- Career development opportunities
- 100% coverage on many health, dental, and vision insurance plans
- 401k with a match, commuter benefits, and FSA
- Budget for the technology tools you need — whether it’s a laptop, monitor, or special software
- Annual $750 vacation stipend and $750 wellness allowance
Company HQ
Murray Hill, New York, NY
Leadership
Steven Gutentag
(Co-Founder)Co-Founder of Thirty Madison and of Cove. Former Program Manager at Google. Previously co-founded two other companies.
Share this job