Marketing Communications Specialist, ApplyBoard
TrainHub
Study abroad platform
Be an early applicant
Study abroad platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To educate the world by empowering students to study abroad.
Role
Who you are
- Proven experience in marketing communications, with a strong writing background
- Excellent written and verbal communication skills
- Familiarity with email marketing and automation tools
- Ability to translate complex information into clear, user-friendly content
- Strong understanding of marketing principles and best practices
- Ability to manage multiple campaigns at once
- Strong communication and teamwork skills
- Experience with online platform acquisition preferred
- Analytical and detail-oriented mindset
What the job involves
- You will play a key role in engaging with potential and existing audiences by creating and executing communication and marketing materials to increase brand awareness, reach more customers and better engage our existing clients
- Ultimately, you will act as our brand’s voice to impress our customers and attract new clients
- Craft and manage email communications to existing and potential users and clients
- Monitor and optimize trigger emails from our platform, ensuring they deliver clear and effective messages
- Create engaging LinkedIn posts and articles to enhance our online presence and engage our audience
- Develop informative and user-friendly how-to articles, guiding users to maximize their use of our platform
- Collaborate with the marketing team to develop and execute integrated marketing campaigns that drive user acquisition and engagement
- Collaborate with cross-functional teams, including sales, product, design, and analytics, to optimize user acquisition and engagement strategies and improve conversion rates
Our take
Studying abroad can be an incredibly enriching experience, but high costs and complicated application procedures can make it inaccessible to many. ApplyBoard solves this problem by making it easier for students anywhere in the world to apply for international study opportunities.
ApplyBoard's platform connects students with study abroad courses, and guides them through the application process. This level of support has helped ApplyBoard to set itself apart from many of its competitors, and the company has seen impressive growth since its launch. Following an impressive Series D funding round, the company is now valued at around $3.2 billion.
ApplyBoard's main challenge will be to compete with companies offering similar services, such as StudyFree, and other, more traditional tuition companies. Following a leadership switch-up in 2022, ApplyBoard is expanding its services in line with its claims that it took on more students in that year than in the last six combined. This indicates further growth down the line, despite the economic downturn that forced the company to cut 6% of its global staff.
Steph
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2021
$300m
SERIES D
Sep 2020
$50.1m
SERIES C
Total funding: $490.8m
Company benefits
- Health, dental and vision coverage
- Family Assistance Program
- Personal spending account
- Access to vital technology and training
- Regular performance bonuses
- Equity
- Internal development programs & free access to LinkedIn Learning
Company values
- Helping Students Achieve Success
- Caring About Each Other
- Delivering A+ Customer Experience
- Taking Ownership
- Innovating and Improving
- Making Work Fun
Company HQ
City Commercial Core, Kitchener, ON
Articles
Leadership
Martin Basiri
(Boardmember)Previously worked as a Controls Engineer at Bendix Commercial Vehicle Systems.
Massi Basiri
(President)Previously co-founded Pro Home Trainers.
Meti Basiri
(CEO)Previously founded Digital Marketing Associates, and served as its CMO.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 1 more job at ApplyBoard