Head of Demand Generation, Catapult

• Proven track record of driving growth through varied marketing channels at a B2B company targeting the enterprise and/or mid-market segment
• 5+ years of experience in B2B marketing and demand generation
• A strong understanding of ABM, marketing automation, lead-scoring, segmentation, revenue attribution, influence, and ROI
• Proficient in digital advertising / paid social platforms - Google Adwords, LinkedIn, and Twitter
• Data-driven with excellent Analytical skills; you take data-driven decisions based on thorough analysis of campaign performances
• Excellent communication skills; you are able to clearly and concisely craft messages to internal and external stakeholders

Desirable

• We’re looking for a candidate who has a proven track record of driving growth in a B2B SaaS environment
• As Head of Demand Generation you’ll be responsible for all aspects of developing and executing Catapult’s demand generation strategy
• It’s a broad role that includes demand generation, ABM, online advertising, content marketing, SEO, email, web and more
• It’s a fantastic opportunity for a candidate who is looking to have a significant impact on the growth trajectory of an exciting, young tech company that’s transforming the way people work
• Grow pipeline and sales qualified opportunities through effective creation of a high quality and scalable demand generation operation
• Design, execute and track performance of ABM marketing programs to engage and influence our key segments
• Excel within marketing automation platforms to optimize our lead generation & lead nurturing processes through email campaigns, content marketing, paid media and social media channels
• Manage the demand generation budget thoughtfully, making strategic bets on key investments
• Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels; SEM, SEO, email, display and retargeting
• Work closely with Product Marketing to manage Catapult’s website and optimise conversion of leads through organic and paid traffic
• Take responsibility for Catapult’s marketing tech stack, review current stack and make recommendations for tech investments that support growth
• Stay current on growth marketing trends, best practices and benchmarks and drive experimentation and evolution of our marketing channels
• Monitor pipeline data and performance regularly, and identify opportunities and strategies to improve