Solutions Consulting Manager , Adobe

However, during the coronavirus pandemic Adobe has suffered, as consumers focus more on essential tech and subsequently move away from more discretionary products. This has been damaging for Adobe because it has, over the last two decades, diversified considerable into these non-essential tech fields which have taken a hit. Adobe's core business will remain strong, since it is so fundamental to the technology we use, but the company's next test will be to ensure that its more peripheral ventures are able to recover.

That said, there can be no doubt that Adobe is well set to bounce back from the pandemic. Over almost 40 years, it has continued to create leading software, and with new products like 'Spark' - a social media post-creation software - it looks like Adobe is well up to date with current market trends. Its fame, global demand, and vision to "dream bigger" mean that it is well-set to continue its successes going forward.