Augmented Reality Platform and Creative Studio
Job no longer available
Augmented Reality Platform and Creative Studio
21-100 employees
Job no longer available
21-100 employees
At Zappar our mission has always been to democratise AR and make it meaningful for everyone - big multi-nationals, small business and most importantly end users of all ages and technical abilities with a smartphone in their pocket and idea in their head.
Desirable
Zappar is a leading augmented reality (AR) platform and creative studio. Its products are aimed at putting the power of AR into the hands of designers and developers, allowing them to create interactive delivery channels for their own products and boost their performance.
There is already big demand for Zappar's services, and potentially more to come. In the advertising sector, for example, AR campaigns have been shown to have a greater impact on consumer engagement than other advertising methods, according to quantitative and qualitative research from the How Connected Packaging Works report. Especially during the coronavirus pandemic, where advertising has been forced to become more digitally-focused, engaging in new and exciting forms of advertising such as AR will be high on the agenda for many companies.
The wider AR market has been accelerated over the last decade by a number of key factors. In particular, its adoption on popular social media platforms (e.g. Facebook Horizon) has contributed greatly to its growth. Now that almost all consumers have a device capable of displaying AR creations, opportunities for harnessing AR are only going to be more in demand.
Perhaps one of Zappar's greatest strengths is the diverse range of applications its products are capable of. For example, it has recently partnered with AiBUY, the shoppable media technology company. This partnership will help bring the checkout process into the AR experience at a time when retailers are experimenting more than ever with experiential stores. So, with strong foundations in AR and a vision to expand further, Zappar could be well set for future success.

Steph
Company Specialist at Welcome to the Jungle
17% employee growth in 12 months
Feb 2016
$3.7m
Chiswick, London, UK
Caspar Thykier
(CEO)Caspar has a background in advertising and marketing, having worked at Campbell Doyle Dye Advertising. They were a founding partner of SHOP, and also served as CEO of Freud Communications.
Connell Gauld
(CTO)Connell co-founded Zappar in 2011, straight after obtaining his Masters of Engineering from the University of Cambridge.
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