Product Manager, Zappar

There is already big demand for Zappar's services, and potentially more to come. In the advertising sector, for example, AR campaigns have been shown to have a greater impact on consumer engagement than other advertising methods, according to quantitative and qualitative research from the How Connected Packaging Works report. Especially during the coronavirus pandemic, where advertising has been forced to become more digitally-focused, engaging in new and exciting forms of advertising such as AR will be high on the agenda for many companies.

The wider AR market has been accelerated over the last decade by a number of key factors. In particular, its adoption on popular social media platforms (e.g. Facebook Horizon) has contributed greatly to its growth. Now that almost all consumers have a device capable of displaying AR creations, opportunities for harnessing AR are only going to be more in demand.

Perhaps one of Zappar's greatest strengths is the diverse range of applications its products are capable of. For example, it has recently partnered with AiBUY, the shoppable media technology company. This partnership will help bring the checkout process into the AR experience at a time when retailers are experimenting more than ever with experiential stores. So, with strong foundations in AR and a vision to expand further, Zappar could be well set for future success.