Demand Generation Manager, Modulr

• You will have a track record of delivering results in a fast-moving business where complexity and ambiguity is the norm. Excellent collaboration, a can-do attitude and attention to detail is essential to being successful in this role
• 4+ years experience in B2B digital marketing / campaign management
• Online marketing campaign experience covering content marketing, social media, email marketing, Google Analytics
• Excellent communication skills, both written and verbal, including professional copywriting abilities
• An analytical mindset, able to work with data and insights to produce outstanding campaigns
• Strong project management skills, with a proven ability to work to tight deadlines and ensure ROI on campaigns
• An understanding and appreciation of compliance that affects marketing for a regulated company
• Prior experience using Hubspot to setup workflows and campaigns is a plus but not essential

• Reporting to the Marketing Director, the Demand Generation Manager is a vital role in our marketing function as we scale our brand recognition and demand generation activities across our target markets
• You will coordinate and execute multiple projects, balancing strategic and tactical opportunities, aligning to commercial objectives to deliver best-in-class demand generation campaigns, events, community and partner engagement activities that drive the new business pipeline
• Demand Generation Strategy and Delivery: Own end-to-end marketing campaign execution for your target markets across all channels and formats including digital only-content, events (in person and virtual), Modulr hosted and 3rd party activity, tradeshows, variety of content formats and briefs (video, demo, webinar, written short, mid and long-form, customer and product-led etc.)
• Campaign Optimization: Continuously monitor, test, and optimize demand generation programs to improve performance, enhance conversion rates, and deliver measurable results
• Work with the Marketing Director, Product and Content Marketing Managers and Sales team to develop campaign strategies, with a focus on continually looking for new ways to generate demand and optimise conversion
• Setting up and owning campaign execution, performance and iterative enhancements for your target markets
• Coordinate with external agencies, content writers, Product Marketing, Product, Sales and Account Management to execute on marketing initiatives
• Lead Nurturing: Develop and implement lead nurturing strategies that move prospects through the funnel, ensuring alignment with sales teams to drive high-quality pipeline growth
• Create and manage relevant content for marketing channels such as social media posts and website content
• Execute all physical and virtual event logistics, from large trade shows and sponsorship to smaller customer events and webinars
• Track, measure, and communicate results, continually assessing performance and enhancing ROMI

• Share options - meaningful equity so you can share in the growth of Modulr
• £1000 to spend on a variety of benefits, flexible for you to choose based on your interests and needs
• 33 days holiday (including bank holidays), with flexibility to choose which days you take off
• An additional day's holiday for your birthday
• Holiday trading, up to 5 days per year
• Pension and life insurance
• Enjoy freebies and discounts on many products and services, through our Perkbox partnership
• Cycle to work and e-bike rental schemes

Total funding: $191.5m

Modulr operates in the payments space for digital businesses and provides a Payments as a Service API Platform. B2B transactions processed by pureplay digital operators will reach $14 trillion by 2023, up from $6.7 trillion in 2018, so it's playing in a huge market.